Connections with Local Communities

  1. Responsibility to Local Communities
  2. Examples of Communication with Local Communities

The Yamaha Group acknowledges that a corporation is a member of society, and we endeavor to be a good corporate citizen while promoting socially acceptable values and conduct. Always considerate of our impact on local communities, we engage in dialogue with community members and pursue low-environmental-impact business activities.
At offices and factories, we regularly hold information exchange sessions with surrounding municipalities and solicit opinions at neighborhood council meetings. When we build or retire a Yamaha office, we do so after reporting and explaining the matter to the head of the local government in the area while also using our exchange sessions with surrounding municipalities to make reports, as appropriate, and ask for their opinions and requests. Furthermore, when we retire a Yamaha factory, we carry out soil and groundwater surveys to assess environmental impacts on the area. In the event that an impact, such as contamination, is discovered, we take prompt and appropriate measures for decontamination or removal.

The Yamaha Group engages ongoing communication with the communities that are home to business sites to maintain good relations with these communities.

Exchange Sessions with Neighborhood Councils (Yamaha Corporation)
Office Frequency Participants Details
Headquarters Once annually 8 local neighborhood councils Business status updates, solicitation of requests/concerns, exchange of opinions
Kakegawa Factory Once annually 7 local neighborhood councils Business status updates, solicitation of requests/concerns, exchange of opinions
Toyooka Factory Once annually 3 local neighborhood councils Business status updates, solicitation of requests/concerns, exchange of opinions
Tenryu Factory Once annually 12 local neighborhood councils Business status updates, solicitation of requests/concerns, exchange of opinions

Communication Activities Conducted at Business Sites and Factories (Fiscal 2020)

  • Regular information exchange sessions with neighborhood councils
  • Factory tours
  • Accommodation of community study trips for local elementary school students and hands-on workplace experience programs and tours for local junior high and high school students
  • Summer festivals for strengthening relationships with communities
  • Signing of memorandums to open up facilities to the public during disasters
  • Participation in local events and celebrations
  • Lending of facilities, parking lots, etc.
  • Cooperation with regional safety patrol activities
  • Cooperation with regional environment activities, including participation in regional cleanup efforts by employees
  • Participation in joint disaster drills led by municipalities
  • Donation of books, household goods, sweets, etc. gathered through charity bazaars and donation campaigns for local elementary schools and groups
  • Donation of food stockpiled for emergencies to food bank Fujinokuni
  • Lending of instruments and holding of concerts
[ photo ] Information exchange session at local neighborhood council meetings (headquarters)
Information exchange session at local neighborhood council meetings (headquarters)
[ photo ] Corporate museum tour (headquarters)
Corporate museum tour (headquarters)
[ photo ] Summer festival (Tenryu Factory)
Summer festival (Tenryu Factory)
[ photo ] Donation of monitors and Blu-ray Disc players to local elementary school (Toyooka Factory)
Donation of monitors and Blu-ray Disc players to local elementary school (Toyooka Factory)
[ photo ] Regional cleanup effort (Kakegawa Factory)
Regional cleanup effort (Kakegawa Factory)
[ photo ] Concert at meeting for seniors (Kakegawa Factory)
Concert at meeting for seniors (Kakegawa Factory)

Piano Factory Tour

At the Kakegawa Factory, a domestic piano manufacturing site, we open our doors to public visitors so that they can observe the process of making grand pianos and thereby experience the appeal of instruments and music. In factory tours, visitors see how we use modern techniques and some traditional, more than 100-year-old manufacturing processes. Visitors also pass through the showroom, where we display an early model grand piano that has been recognized as part of Japan’s Heritage of Industrial Modernization while also witnessing the environmental preservation initiatives woven into our product creation activities. We accommodate a plethora of visitors, including professional and amateur musicians and local elementary school students on field trips, while also opening our doors to general customers and organizations as part of our efforts to foster understanding with regard to product creation at Yamaha. A total of 10,739 people participated in such tours in fiscal 2020.

[ photo ] Visitors observing the grand piano manufacturing process
Visitors observing the grand piano manufacturing process
[ photo ] Exhibition at the showroom
Exhibition at the showroom

Public Opening of Corporate Museum

Innovation Road is a hands-on corporate museum displaying exhibitions on the history of the products and services of the Yamaha Group opened in 2018. This museum allows general visitors to learn about products and services from the Company’s founding until today, their development process, and the Company’s vision for the future via audio and visual exhibits. Since its opening, many people have visited Innovation Road, including organizations, business partners, and community members. As of March 31, 2020, approximately 25,000 people had visited the museum.

[ photo ] Entrance of Innovation Road
Entrance of Innovation Road
[ photo ] Exhibition area (History Walk)
Exhibition area (History Walk)

Contributions to Communities through Yamaha Ladies Open Katsuragi

Every year, Yamaha Corporation and Yamaha Motor Co., Ltd., jointly host the Yamaha Ladies Open Katsuragi women’s golf tournament at the Katsuragi Golf Club located in Fukuroi City, Shizuoka Prefecture. At each year’s tournament, efforts are made to address global warming by asking visitors to use public transportation or carpool while a myriad of environmentally conscious efforts are undertaken in order to help reduce waste and efficiently use resources. These efforts include sorting and separating garbage, recycling plastic bottles, and using disposable chopsticks made with timber from thinned forests.
Holding this major event is made possible with the support of a volunteer staff from across Japan and of many local residents and local governments. Since the first tournament in 2008, Yamaha has given donations to local governments that have backed the tournament (Shizuoka prefectural government and five municipalities) as a token of our appreciation to local residents for their cooperation and support of the event and as an expression of our desire to further strengthen these ties. These donations are to be used for regional revitalization and social welfare activities, such as maintaining sports facilities, buying vehicles for volunteer activities, and funding cultural and educational venues.

[ photo ] Eco-station for separating garbage
Eco-station for separating garbage
[ photo ] Volunteer staff
Volunteer staff
[ picture ] Yamaha Ladies Open Katsuragi Charity Structure
Yamaha Ladies Open Katsuragi Charity Structure