Connection to Local Communities

  1. Responsibility to Local Communities
  2. Examples of Communication with Local Communities

The Yamaha Group acknowledges that a corporation is a member of society and we endeavor to be a "good corporate citizen," while fostering socially acceptable values and conduct. We are working to have dialogue with the members of local communities so that we can assess our impact on them and pursue business with low environmental impacts.
At each of our offices and factories, we regularly hold information exchange sessions with surrounding municipalities and solicit opinions at neighborhood council meetings.
When we build or retire a Yamaha office, we report and explain the matter to the head of the local government in the area, while also using our exchange sessions with surrounding municipalities to make reports, as appropriate, and ask for their opinions and requests. Furthermore, when we retire a Yamaha factory, we carry out soil and ground water surveys to assess environmental impacts on the area. In the event that an impact, such as contamination, is discovered, we take prompt and appropriate measures for decontamination or removal.
In fiscal 2017, we decided to transfer operations of Yamaha Resort Tsumagoi. When making this decision, we held meetings and individual consultations with employees and also provided an explanation to the local municipality.

The Yamaha Group makes efforts to have ongoing communication with local governments and residents to maintain good relations with communities.

Examples of exchange sessions with neighborhood councils (Yamaha Corporation)
Office Frequency Participants Details
Headquarters Annually 8 local neighborhood councils Business status update, soliciting requests/concerns, exchanging opinions
Kakegawa Factory Annually 7 local neighborhood councils Business status update, soliciting requests/concerns, exchanging opinions
Toyooka Factory Annually 3 local neighborhood councils Business status update, soliciting requests/concerns, exchanging opinions
Tenryu Factory Annually* 10 local neighborhood councils Introduction of the Yamaha Group, business status update, exchanging opinions
  • *Commenced from FY2017

Examples of the communication efforts conducted at business sites and factories in fiscal 2017

  • Holding regular information exchange sessions with neighborhood councils
  • Accepting factory tour visitors
  • Accepting local middle and high school visitors for hands-on workplace experiences and tours
  • Holding summer festivals to strengthen relationships with communities
  • Signing of memorandums to open up facilities to the public during disasters
  • Participating in local events and celebrations
  • Lending of facilities, parking lots, etc.
  • Participation in regional cleanup efforts by employees
  • Participation in joint disaster drills led by municipalities
  • Donating books, household goods, sweets, etc. gathered through charity bazaars and donation campaigns for local elementary schools and groups
  • Donating food stockpiled for emergencies to food bank Fujinokuni
  • Lending a grand piano to Kakegawa City Hall (mini concerts offered)
  • Accepting local elementary school groups for community study trips (observing music sirens used in neighborhood PA systems)
[ image ] Information exchange sessions at local neighborhood council meetings
Information exchange sessions at local neighborhood council meetings
[ image ] Summer festival
Summer festival
[ image ] Regional cleanup effort
Regional cleanup effort
[ image ] School field trip to observe a music siren
School field trip to observe a music siren

Tours of Grand Piano Manufacturing Process

At our Kakegawa factory, which is our domestic manufacturing site for grand pianos, we open our doors to public visitors so that they can see the process for making grand pianos and experience the appeal of instruments and music.
Visitors to the factory see how we use modern techniques and some traditional, more than 100-year-old manufacturing processes. They get to pass through the show room, where we display an early model grand piano that has been recognized as part of Japan's Heritage of Industrial Modernization, while also seeing our environmental protection initiatives that are part of our craftsmanship. A total of 9,400 people took the grand piano tour in fiscal 2017.

[ image ] Visitors observe a grand piano being made
Visitors observe a grand piano being made
[ image ] An exhibition at the show room
An exhibition at the show room

Cooperating with Environmental Activities in Kakegawa City, Shizuoka Prefecture

Yamaha’s Kakegawa Factory (presently, Yamaha Piano Manufacturing Japan Co., Ltd.) has been a co-sponsor of Kakegawa City’s Environmental Fund since fiscal 2008, as a part of our activities to contribute locally and preserve the environment. The Kakegawa Factory emits about 20 tons of waste paper annually. This waste paper is given to an environmental organization that sells it and the proceeds are given to the Environmental Fund. The Environmental Fund was used to install solar power generation equipment and hybrid lighting at elementary and junior high schools in Kakegawa City and has also been used to encourage citizen gatherings to discuss smart community promotion projects and the environment.
In October 2012, we signed a Kibo no Mori Partnership Agreement for forest preservation activities with Kakegawa City and started participating in related activities in support.

[ image ] Growing acorn seedlings at the Kakegawa Factory
Growing acorn seedlings at the Kakegawa Factory

Cooperating with Regional Health Promotion Activities

The Yamaha Corporation Kakegawa Factory was certified in April 2016 as a Kakegawa City Health Promoting Business, which was the city's recognition of our proactive initiatives for improving health at the factory.
Additionally, the Tenryu Factory participated in Hamamatsu City's Move & Smile campaign, receiving a commendation certificate in February 2016.

[ image ] Certificate of commendation from Hamamatsu City (Tenryu Factory)
Certificate of commendation from Hamamatsu City (Tenryu Factory)