Message from the President

Aiming to Create a Society That Promotes the Well-Being of People Around the World by Embracing the Diverse Ways of Enjoying Sound and Music

We at the Yamaha Group share our corporate philosophy, “Sharing Passion & Performance,” and contribute to the well-being of people around the world while focusing our business on sound and music.

With our brand promise, “Make Waves,” we capture those special moments when our customers’ hearts tremble. This brand promise is our pledge to our customers that we are committed to further promoting manufacturing that values the customers’ perspective, an approach we have inherited and have followed since our foundation in 1887. In this way, we provide products and services that resonate with people.

Yamaha has established its management vision, “Becoming an Indispensable, Brilliantly Individual Company,” that can “Boost brand power to become a highly profitable enterprise” as its future image in the medium to long term. This vision embodies our aspirations to capture the heartfelt support of customers and become a brilliantly individual company by deeply understanding the needs of customers and society, pursuing authenticity, and proposing unique value. There are countless ways to enjoy sound and music, and we believe the value we can provide to society lies in our ability to create environments where many can display their creativity, regardless of performance level or field.

Under our three-year medium-term management plan, “Make Waves 2.0,” which started in April 2022, we are moving forward with efforts to enhance sustainable growth capability in the post-COVID new society. Now, more people are seeking not only material affluence but also a sense of fulfillment essentially, and sustainability awareness is further increasing. Responding to these changes in the world swiftly, we are determined to react to demands from society by bringing about various innovation based on our technical expertise and sensibilities we have cultivated as our strengths, which originated in sound and music.

We at Yamaha Group want to be a company that supports the challenges and passion of all, so that even more people can express themselves and shine through sound and music. We will continue to make every effort to be a company that can meet our customers’ expectations. We look forward to having a long-lasting relationship and greatly appreciate your ongoing support.

April 2024

Atsushi Yamaura

President and Representative Executive Officer
Yamaha Corporation