Message from the President

Creating a Future Where Individuality Shines Through the Power of Sound and Music

The Yamaha Group upholds “Sharing Passion & Performance” as its corporate philosophy and aims to contribute to the well-being of people around the world through sound and music.

With our brand promise, “Make Waves,” we cherish those special moments when our customers’ hearts tremble. Since our foundation in 1887, we have remained committed to developing products from the customers’ perspective and delivering products and services that resonate with people.

The business environment surrounding us is changing rapidly, with customer values and lifestyles becoming increasingly diverse and technological innovation, including generative AI, accelerating. In response to these changes, we have established the management vision, “Creating a future where individuality shines through the power of sound and music — Enhance corporate value through the co-creation of social value.” This is the future the Yamaha Group aims to realize over the medium to long term.

We will continue to refine the intrinsic value of our products through the technologies and sensibilities we have cultivated over many years. At the same time, we will intensify our efforts to add experiential value by making our offerings more enjoyable, creative and convenient, and expand our business into adjacent domains.

Under our policy of “Setting sustainability as a source of value,” we will also actively address social issues by leveraging the expertise and unique strengths we have cultivated through our businesses. We will focus on three perspectives: “People,” “Society” and “the Earth.” Specifically, we aim to form connections between people through music; provide safety and peace of mind through sound; and realize resource circulation on a global scale to ensure the sustainability of music culture and musical instrument culture. By exploring new possibilities in these areas, we will expand our business domains.

At Yamaha, we believe that sound and music have the power to enrich people’s lives. Inspired by that belief, we will continue exploring new possibilities and striving to make a lasting contribution to society.

Atsushi Yamaura

President and Representative Executive Officer
Yamaha Corporation