Message from the President
Aiming to Create a Society that Promotes the Well-Being of People Around the World by Proposing Yamaha's Unique Value to More Customers
We at the Yamaha Group share our corporate philosophy, “Sharing Passion & Performance,” and contribute to the well-being of people around the world while focusing our business on sound and music.
With our brand promise, “Make Waves,” we capture those special moments when our customers’ hearts tremble. This brand promise is our pledge to our customers that we are committed to further promoting manufacturing that values the customers’ perspective, an approach we have inherited and have followed since our foundation in 1887. In this way, we provide products and services that resonate with people.
Yamaha has established its management vision, “Becoming an Indispensable, Brilliantly Individual Company,” that can “Boost brand power to become a highly profitable enterprise” as its future image in the medium to long term. This vision embodies our aspirations to capture the heartfelt support of customers and become a brilliantly individual company by deeply understanding the needs of customers and society, pursuing authenticity, and proposing unique value.
Under our three-year medium-term management plan, “Make Waves 2.0” which started in April 2022, we are moving forward with efforts to enhance sustainable growth capability in the post-COVID new society. Now, more people are seeking not only material affluence but also a sense of fulfillment essentially and are fully aware of sustainability further. Responding to these changes in the world swiftly, we are determined to react to demands from society by bringing about various innovation based on our technical expertise and sensibilities we have cultivated as our strengths, which originated in sound and music.
We are also strengthening the foundation for bringing the joy of music to a wider range of customers. Most recently, Córdoba Music Group, LLC, a U.S. guitar manufacturing and sales company, joined the Yamaha Group, and a new local sales subsidiary for musical instruments and audio equipment was established in the Philippines, where economic growth is expected, for instance.
We at Yamaha Group want to be a company that supports the challenges and passion of each and every one of our customers. We will continue to make every effort to be a company that can meet everyone’s expectations. We look forward to having a long-lasting relationship, and greatly appreciate your ongoing support.
President and Representative Executive Officer