Enactment of Yamaha’s Value Creation Story

Contributing to People's Lives
by Creating New Value through
Sound and Music

Throughout its history spanning more than 130 years, the Yamaha Group has continued to accumulate technological capabilities and insight related to research and development, production, sales, and marketing. At the same time, we have proceeded to hone our sensibilities in business fields centered on sound and music. The Group works to improve its corporate value by fully leveraging these strengths while helping create greater levels of value for society by addressing contemporary social issues and needs. In this special feature, we will introduce examples of initiatives by Yamaha in which the Company utilizes the strengths of its distinctive technologies, sensibilities, and value chain to help resolve social issues and contribute to the enrichment of people’s lives by creating new value through sound and music.