Improvement of Customer Satisfaction

Customer Experience Initiatives

The Yamaha Group has put forth its corporate philosophy structure, the Yamaha Philosophy, to try to think from the customer’s viewpoint, to consistently provide high-quality products and services that exceed the expectations of its customers, and to create excitement and cultural inspiration together with people around the world. Our commitment to customers is defined in the element of "Customer Experience."

In their business activities, all Yamaha Group employees remain constantly aware of the fact that their daily work is connected to the principles expressed in "Customer Experience." In our quest to accommodate the diverse needs of customers, we are adopting universal design principles, proposing products and services that contribute to the resolution of social issues, and helping achieve sustainability through these efforts.

Customer Satisfaction Initiatives

Collection and Utilization of Customer Input to Improve Customer Satisfaction (VOC Methodology)

The Yamaha Group adopts a voice of the customer (VOC) methodology in which customer input is gathered through questionnaires pertaining to musical instruments and audio products and is shared via internal websites. In addition, information on inquiries received from customers around the world via telephone or email at domestic and overseas sales companies is collected and regularly communicated to divisions involved in product planning and development.

We also use various customer contact points to administer customer satisfaction surveys to individuals centered on users of Yamaha products and services, and the results of these surveys are utilized to pursue improvements. In fiscal 2023, a global customer satisfaction survey was administered to all customers registered for the member services of domestic and overseas Group companies.

Input from customers is an invaluable asset that is utilized even after the supply of products and services to determine whether we are effectively delivering the desired value and satisfying customers and to improve customer experiences together with customers.

[Image] Internal website compiling customer input received through questionnaires

Internal website compiling customer input received through questionnaires

Mindset Building for Improving Customer Awareness

The Yamaha Group conducts unique training programs aimed at fostering interest and sensitivity toward customer experiences. Through these programs, we train more than 3,000 employees a year. These programs see groups of employees thinking about how customers experience Yamaha Group products and services based on voice recordings of actual inquiries while interacting with the articles in question in order to gain an understanding of exactly how customers feel when using our products. Through the free exchange of opinions, participants become aware of customer sentiments that they could not have imagined on their own and think about what Yamaha Group employees can accomplish if they unite in their quest to serve customers. In this manner, these training programs help foster a corporate culture of valuing customer experiences.

In addition, monthly posters are displayed at domestic production bases providing feedback from customers around the world with regard to the products manufactured in Japan. Meanwhile, internal websites offer examples of improvements made to products and input from customers with regard to those products. This information helps improve employees’ sensitivity toward quality by making them aware of the discoveries their colleagues have made based on customer input and how they responded to this input.

Through these efforts, our aim is to foster a corporate culture that utilizes a customer-oriented approach and that is committed to earnest engagement with every customer.

[Image] Online iteration of the Yamaha Group’s unique training programs

Online iteration of the Yamaha Group’s unique training programs

[Image] Intranet site offering examples of customer input being used to improve products (left) Poster in a Japanese factory (right)

Intranet site offering examples of customer input being used to improve products (left)
Poster in a Japanese factory (right)

Customer Response and Support Improvement

Customer Response and Support Improvement

The Yamaha Group has established an after-sales service structure for customers through which it is working to respond to customer inquiries and requests with integrity.

Yamaha Corporation has established the After-Sales Service Management Section, which has formulated after-sales service policies regarding the Yamaha Group and that facilitates the monitoring of quality in customer responses and support. Manufacturing companies have established sections for storing and supplying service parts. Sales companies have developed systems, including customer support divisions, through which they offer after-sales services. In the musical instruments and audio products business, Japanese sales company Yamaha Music Japan Co., Ltd., has established the Customer Support Division along with product-specific customer service venues. Overseas, we have created a region-specific after-sales service network. This network includes Yamaha Group service centers, Yamaha-authorized service centers, distributors, and contracted engineers.

These customer support sections develop customer support systems that make use of telephones, websites, and social media in order to facilitate smooth responses to inquiries. Some of these departments have introduced customer management systems using cloud computing.

[Image] Customer Support System (After-Sales Services)

Customer Support System (After-Sales Services)

[Photo] Yamaha Music Japan Co., Ltd.

Yamaha Music Japan Co., Ltd.

[Photo] Yamaha Music Europe GmbH

Yamaha Music Europe GmbH

After-Sales Service Management System

The Yamaha Group has created an after-sales service management system for its musical instruments and audio equipment businesses and is working to continually improve the quality of its customer responses and support based on the slogan "ONE YAMAHA."

The Group policy is shared at the annual Service Management Meeting, and Japanese and overseas sales companies and manufacturing companies with service parts centers formulate targets and plans related to after-sales services. Group companies conduct activities according to their plans, and the quality assurance division of each business monitors their progress. In this way, the entire Group works to make improvements to continuously enhance responses to customers and customer support.

In fiscal 2023, the Service Management Meeting was held online using Microsoft Teams in light of the COVID-19 pandemic. At this meeting, customer service representatives from 26 Japanese and overseas companies discussed common issues needing to be addressed by customer service divisions across the Group. Such issued included the need to share information on customer service and support initiatives based on the changing social climate, to contribute to a recycling-oriented society, and to provide information on after-sales service techniques online. Furthermore, in order to provide standardized high-quality after-sales services to customers all over the world, the Yamaha Group established the Group After-Sales Service Policies & Rules, which outline the basic policies to be shared throughout the Group. The Group is also monitoring the implementation status of these policies via check sheets.

[Photo] After-Sales Service Management System

After-Sales Service Management System

[Photo] Service Management Meeting discussions

Service Management Meeting discussions

Product and Service Enhancement

Music Education Business

The Yamaha Group desires to contribute to the realization of an enriched society in which people around the world are able to enjoy and share in the joy of music. This desire inspires us to develop a music education business both inside and outside Japan. The predecessor to this business was a music class that started in the Ginza area of Tokyo in 1954. Since then, the Group has continued providing music education to help enrich the growth of children while establishing and developing the Yamaha Music Education System, a unique education method. Based on its philosophy of "To foster the musical sensitivity that everyone is born with, to develop the ability to enjoy creating and playing the music of their own and ultimately share the joy of music with anyone," the Yamaha Group provides courses that meet the needs of all generations. These include Yamaha Music Schools for children between age 1 and junior high school and high school age and Yamaha Music Lessons for Adults for both music enthusiasts and individuals interested in learning to play a musical instrument as a hobby.

Yamaha Music Schools Available in More than 40 Countries and Regions Worldwide

Yamaha Music Schools provide lessons that focus on fostering creativity based on the three features of comprehensive music education, timely education, and group lessons. Our aim is to empower children with the ability to express themselves freely with music through our unique education methods, which include elements such as listening, singing, playing, reading, and creating.

The first overseas Yamaha Music School opened its doors in Los Angeles in 1964. After this, we proceeded to expand our network to locations throughout Asia, Europe, North America, and Central and South America. As a result, we now provide opportunities to learn the joy of music to more than 140,000 students in over 40 countries and regions. Each course offered at these schools is developed with consideration given to the culture and character of the respective region while being based on a philosophy and curriculum for music education developed in Japan.

Furthermore, for more than five decades the Yamaha Group has been holding Yamaha Junior Original Concert events that call upon children under 15 years of age studying at Yamaha Music Schools to turn their feelings into music and perform their own compositions. Activities pertaining to Yamaha Junior Original Concert events are carried out in Japan and around the world. Through the common language of music, Yamaha’s philosophy of music education is spreading across the globe.

[Photo] Yamaha Music School (Japan)

Yamaha Music School (Japan)

[Photo] Yamaha Music School (South Korea)

Yamaha Music School (South Korea)

Countries with Yamaha Music Schools (As of March 2023)

[Image] Countries with Yamaha Music Schools

Yamaha Music Lessons for Adults Catering to Diverse Needs

Yamaha Music Lessons for Adults are provided for a wide range of age groups in locations across Japan. With lessons for everyone from beginners looking to have fun while learning how to play an instrument to intermediate and advanced students dedicated to improving their skills, these lessons allow anyone to enjoy the process of learning and refining music techniques without undue stress. These lessons are provided for learners of all ages at roughly 1,200 site locations across Japan. We offer a variety of courses to match various customer needs, ranging from band courses, vocal and choir courses, wind and string instruments for those planning to play in groups, and keyboard courses for those looking to play alone. As of June 2022, we had a total of 39 courses. Solo lessons are available as well as small group lessons that allow students to improve their skills with an instrument while enjoying music with their friends through a curriculum that helps overcome any discrepancies in musical experience and original educational materials.

In addition, we offer "Music and Health" and "Sing for Health" wellness programs that capitalize on the health benefits of music.

[Photo] Yamaha Music Lesson for Adults

Yamaha Music Lesson for Adults

[Photo] "Music and Health" wellness program

"Music and Health" wellness program

Casual "Seishun Pops" Course for Singing Fun

The "Seishun Pops" course launched nationwide in 2017 is designed to allow even people with no musical background to have fun singing. This course mainly focuses on popular Japanese pop music or folk songs from the 1960s to 1980s that senior citizens enjoyed in their youth. Without using a score, participants can enjoy songs by singing in harmony or step to the music along with their peers while watching originally made videos.

[Photo] "Seishun Pops" course

"Seishun Pops" course

Universal Design Initiatives

The Yamaha Group aims to create an environment in which all people can enjoy the pleasures of music, and we promote universal design to help realize a society that is both rich in communication and that allows people of diverse backgrounds to live comfortably and harmoniously. The Group is moving forward with initiatives that give employees such as product developers and designers a better understanding and greater awareness of universal design while also working to enhance employee understanding and awareness. We are also installing universal design principles into products in forms such as the voice readout functionality introduced into digital musical instruments.

In fiscal 2017, we began participating in the "Company UD Visiting Lectures" universal design program that is part of the efforts of Hamamatsu City, Shizuoka Prefecture, to promote community development through universal design.

SoundUD™ Sound Universal Design Support System

Yamaha Corporation is developing and advocating its SoundUDTM collection of cloud technologies and platforms for supporting universal design in sound.

In 2017, the Yamaha Group established the SoundUD™ Consortium, an organization in which Yamaha Corporation is acting as the secretariat, with the objective of helping create a sustainable society in which there are no concerns about language or hearing ability. Yamaha Corporation is promoting the creation of innovation and new business models originating from Japan while helping facilitate the popularization of SoundUD™ technologies together with the more than 360 member companies and organizations (as of March 31, 2023). Efforts by the consortium to date have included the deployment of a multilanguage announcement system for use by senior citizens, people with disabilities who may have difficulty hearing announcements, as well as non-Japanese individuals who may not understand Japanese. This concept and the success of our activities have earned praise, resulting in the consortium being presented with a number of honors.

Another service of this nature is the Remote Cheerer powered by SoundUD™ remote cheering system developed by Yamaha. This system involves an app that helps users to engage with sports in an interactive manner, even when viewing from home or other remote locations. This service has been used at more than 500 events, including soccer, baseball, and basketball games, relaying over 100 million expressions of support from spectators. In 2022, this service won an award for excellence in the fourth Nihon Service Award, a program organized by Japan Productivity Center and SPRING for the purpose of recognizing innovative services. We have developed a commercial-use interphone service that can be used via smartphone. Named Intercom via your Smartphone, this service employs universal design principles, including the options for text communication via keyboard input and multilanguage support using machine translation, to ensure that it can be used with ease by anyone. A Gold Award was received for this service in the Interaction Design category of IAUD International Design Awards 2022.

Furthermore, awards were received in the 2022 Good Design Award program (organized by the Japan Institute of Design Promotion) for Intercom via your Smartphone powered by SoundUD™, an extension of the aforementioned interphone service, as well as for the Text and Sound Based Multilingual Announcement System powered by SoundUD™ commercial-use public announcement system developed jointly with USEN CORPORATION, which was also included in the GOOD DESIGN BEST 100 due to its particularly high evaluation.

[Image] Intercom via your Smartphone powered by SoundUD

Intercom via your Smartphone powered by SoundUD™

[Image] Text and Sound Based Multilingual Announcement System powered by SoundUD

Text and Sound Based Multilingual Announcement System powered by SoundUD™

Daredemo Piano (Auto-Accompanied Piano)

Developed jointly by Yamaha Corporation and the COI Site of Tokyo University of the Arts, the Daredemo Piano (Auto-Accompanied Piano) allows anyone to produce exquisite performances as they can play a melody with just one finger while being supported by automatic accompaniment and pedal movement.

Yamaha Corporation has been involved in the COI Site of Tokyo University of the Arts, a facility that is part of the COI STREAM innovation creation program of the Ministry of Education, Culture, Sports, Science and Technology and the Japan Science and Technology Agency, since October 2015. Our involvement has included the provision of technical support to this organization. The Daredemo Piano was born out of a project designed to fulfill the dream of a high school student with a disability affecting their hands and legs who sought to play Chopin’s Nocturnes. The key to fulfilling this dream was found in Yamaha’s Disklavier™ player piano and in its automatic accompaniment technology. Disklavier™ uses a system in which the notes played by one’s right hand, generally used for the melody, are instantly translated to MIDI data which is compared with the music database of our automatic playback system. This system then supplies the notes that would normally be played with the left hand, while matching the tempo of the performer. When combined with control over the pedal manipulation system installed in Disklavier™, this allows for performers to play songs exactly as they envision.

Looking ahead, Yamaha plans to take part in research on the Daredemo Piano in social welfare and medical fields with the goal of helping extend the amount of time in which people are able to live healthily. For example, the Daredemo Piano is expected to contribute to increased well-being for senior citizens and people with disabilities through the provision of ongoing happiness and meaningful activities. We also see applications for this innovation in teaching music to children and students and in providing education on the United Nations Sustainable Development Goals (SDGs).

In 2021, the Daredemo Piano won the Minister of Education, Culture, Sports, Science and Technology Award in the STI for SDGs program, which was established by the Japan Science and Technology Agency with the goal of honoring superior initiatives for resolving social issues through science, technology, and innovation (STI).

[Photo] Daredemo Piano Taira Tairadate

Daredemo Piano Taira Tairadate © 2019

Resolution of Social Issues with Sound Technologies

Music Education Solution Utilizing ICT—Smart Education System
Remote Classes Using Online Meeting System

Creation of New Workplaces and Proposal of Teleworking Solutions

The COVID-19 pandemic is transforming the spaces in which we work and learn, giving rise to hybrid workstyles that merge office work and teleworking and HyFlex courses that combine face-to-face and online classes. The needs regarding in-office meeting rooms are also diversifying as companies seek to flexibly change layouts to maintain appropriate distance among participants, to more efficiently utilize meeting rooms based on the number of participants and the purpose of the meetings, and to make the sound environments of meeting rooms, which have traditionally been unsuited to remote meetings due to echoes, more ideal for such meetings.

Amid the resulting rise in remote meeting systems, the Yamaha Group has been turning its attention toward such office sound environment issues, leveraging its accumulated technical and product expertise to propose office sound environments that allow for conversations and remote meetings to be carried out without fear of being overheard or concern for noise from the surrounding area.

One offering used for this purpose is the ADECIA remote meeting sound solution launched in 2021. This audio system is a one-stop solution providing microphones and speakers that are optimized for the rooms in question, whether these rooms need to be used for remote meetings or classes. Our ADECIA system lineup includes the ADECIA Ceiling Solution, which is comprised of ceiling array microphones that allow for flexible adjustments to meeting room layouts and efficient meeting proceedings based on the number of participants; the ADECIA Tabletop Solution, which uses wired tabletop microphones to accommodate compact meetings with few participants; and the ADECIA Wireless Solution, an addition to our wireless microphone system lineup that supports optimal remote meetings during and after the COVID-19 pandemic. We are constantly expanding our lineup of ADECIA products to flexibly accommodate various remote meeting environments as these environments grow more diverse based on applications.

Listening Care Earphones and Headphones and Hearing Health Website

Ensuring that people around the world are able to continue to enjoy music throughout their life is an important social mission of a company involved in sound and music. Accordingly, the Yamaha Group will continue to advance business and product development activities aimed at creating new value at the intersection between enjoying quality sound and protecting one’s hearing.

A 2019 report by the World Health Organization indicates that around 1.1 billion people aged 12 to 35, or roughly half of this demographic, are at risk of hearing loss, and this number and the associated risks are only expected to increase if steps are not taken to curb this trend.

In order to help address this social issue, Yamaha provides its TW-E and EP-E series of earphones and YH-L and YH-E series of headphones, which are equipped with its proprietary Listening Care* technology for reducing the strain on listeners’ ears. We have also constructed the Thinking about Hearing Health website (in Japanese only), which supplies information on how to enjoy listening to music and other audio while caring for one’s hearing. Through these efforts, we hope to help ensure that people are able to continue to enjoy sound and music for as long as possible.

  • *A proprietary Yamaha technology that allows for music to be enjoyed at lower volumes without losing any of the details by adjusting output in line with volume while maintaining the overall balance of low- and high-pitched sound
[Image] Thinking about Hearing Health website (in Japanese only)

Thinking about Hearing Health website (in Japanese only)

[Image] TW-E5B truly wireless Bluetooth earphones

TW-E5B truly wireless Bluetooth® earphones

Solutions Utilizing Sound and New Technologies

Since successfully manufacturing its first piano in 1900, the Yamaha Group has been advancing its technologies to keep up with the changing times while also continuing to develop traditional acoustic musical instruments as well as musical instruments and technologies using the latest electronic technologies. In addition, the Group continues to create better listening environments through research and development regarding sound fields and related control systems while pursuing superior sounds through the manufacture of sound-generating products. We have also been proposing solutions utilizing technologies such as the sensor technologies cultivated through product development and delivering the content that the Yamaha Group proposes under the current "new normal."

In 2021, the Advanced Art Design Laboratory was established jointly between the University of Tokyo’s Research Center for Advanced Science and Technology, Yamaha Corporation, and eight other companies. This laboratory has assembled cross-field research groups consisting of staff from world-leading companies, cutting-edge University of Tokyo researchers, and leading art design professionals. These groups are tasked with swiftly implementing ideas born out of their diverse perspectives and fostering balanced human resources that can address the more complex social issues that will emerge in the future as the development of inclusive societies and social design become increasingly more important, due in part to the push to achieve the targets of the United Nations SDGs put forth for 2030.

SYNCROOM Online Remote Ensemble Performance Service

SYNCROOM is an online remote ensemble performance service that allows users in up to five locations to connect via the internet to enjoy remote ensembles.

Standard remote meeting and IP telephony systems are designed for conversations and meetings and thus entail a degree of audio latency that is unacceptable for ensemble performances, which require a high degree of synchronicity. SYNCROOM, meanwhile, uses a proprietary technology to minimize the latency resulted from two-way transmission of audio data via the internet to allow for satisfying ensemble performances to be performed without any sense of irregularity despite members being in remote locations. Moreover, this service can be used free of charge simply by installing the SYNCROOM app and creating an account. As of March 31, 2023, the number of account holders had risen to 200,000, indicating how SYNCROOM is helping users across Japan enjoy performances with colleagues separated by physical distance.

The SYNCROOM app was expanded in April 2022 with the addition of a new profile function that enables users to publicly display information such as self-introductions, their favorite music genres, the instruments in which they are interested, and their social media accounts. This profile function is combined with user search and favorite registry functions that make it easy to find users with similar interests and thereby facilitate connections between users.

SYNCROOM received the 2020 Nikkei Business Daily Award for Superiority in the Superior Products and Services category in January 2021.



Distance Viewing Next-Generation Live Viewing Service

Distance Viewing is a next-generation live viewing service that records the full impact of live performances by artists and faithfully reproduces these performances in a virtual environment. Capitalizing on Yamaha’s musical instrument, audio equipment, and network insight and technologies, this service was developed with the aim of providing a means of mobilizing concert halls, which continue to face a challenging operating environment as a result of the prolongation of the COVID-19 pandemic. Distance Viewing can be used to reproduce performances in a virtual environment by combining faithful live performance audio with life-sized visuals displayed on large screens and lighting effects that mimic the actual performance.

Going forward, the Yamaha Group will continue to propose means of enjoying music that are suited to the new normal emerging amid the pandemic while delivering solutions that resolve social issues related to sound and music.

Distance Viewing received an award in the 2021 Good Design Award program organized by the Japan Institute of Design Promotion.

[Photo] Distance Viewing next-generation live viewing service

Distance Viewing next-generation live viewing service

Example Products

Products for Creating Better Sound Environments

Products Sustainability features Related pictures
VSP-2 Speech Privacy System™ (in Japanese only) Camouflages conversation with an "information masking sound" synthesized from human speech [Photo] VSP-2 Speech Privacy System™
Acoustic Conditioning Panel (in Japanese only) Alters reverberations in rooms and provides clear and comfortable acoustic environments [Photo] Acoustic Conditioning Panel

Conference room built using acoustic conditioning panels

Avitecs™ soundproof room (in Japanese only) Easily realizes a reverberant and soundproof space [Photo] Avitecs™ soundproof room
YVC-200 unified communications speakerphone (in Japanese only) Allows for hassle-free remote communication regardless of time or place [Photo] YVC-200 unified communications speakerphone
TW-E3B and TW-E5B truly wireless Bluetooth® earphones Features proprietary Listening Care technology for reducing burden placed on listeners’ ears by optimizing sound balance based on volume [Photo] TW-E3B and TW-E5B truly wireless Bluetooth® earphones
EP-E70A noise cancelling Bluetooth® earphones Features Listening Care, Advanced Active Noise Cancelling for removing interference while faithfully replaying music, and Listening Optimizer for automatically optimizing playback in real time based on listeners’ ear shape and usage conditions [Photo] EP-E70A noise cancelling Bluetooth® earphones

Sensor Technology Application Proposals

Products Sustainability features Related pictures
Thin-film strain sensors Monitors human motion in real time by mounting sensors on body supports or training wear
[Photo] Thin-film strain sensors

Sensors in use

Hydrogen leak detector Features high-speed response and high sensitivity over a wide, dynamic range and supports various forms and leakage volume [Photo] Hydrogen leak detector

Sound Technology Application Proposals

Products Sustainability features Related pictures
SilentBrass™ (in Japanese only) Makes practicing and performing possible anywhere at any time [Photo] SilentBrass™
TransAcoustic™ piano (in Japanese only) Enables volume adjustments to be made just like an electric piano [Photo] TransAcoustic™
In-vehicle communication module for automotive emergencies Enables automatic notification during emergencies and hands-free calling -

External Recognition

First Place in the Educational Service Industry in JCSI Survey for Seventh Consecutive Year

In fiscal 2023, Yamaha (Yamaha Music School, English language schools, etc.) won first place in the educational service industry for the seventh consecutive year in the Japanese Customer Satisfaction Index (JCSI) survey. The survey is one of Japan’s largest customer satisfaction surveys. In the second iteration of this survey, Yamaha received an exceptionally high evaluation, ranking No. 1 in anticipation felt by consumers toward corporate brand, overall evaluation of quality, and cost performance, all factors that can influence satisfaction, and in customer satisfaction and recommendations via word-of-mouth, which are the result of satisfaction levels.

First Place in the Network Device Category of Nikkei Computer Customer Satisfaction Survey for Seventh Consecutive Year

Yamaha Corporation won first place in the network device category of the Nikkei Computer Customer Satisfaction Survey 2022-2023 of Nikkei Business Publications, Inc. This was the Company’s seventh consecutive year of receiving this rank. Our receipt of this honor was a result of the high evaluation of factors such as the reliability and ease of use of our products.

To ensure that customers can continue to use our products with peace of mind, we supply a wealth of technical information, long-term firmware support, and ongoing technical support. In addition, initiatives are implemented to help customers improve their skills in relation to our products. For example, we operate the Yamaha Network Engineer Association, a social media service that allows for exchanges of information between engineers. Another such initiative is the Yamaha Certified Network Engineer Program, which was launched in June 2021. We also provide information on case studies of our products being adopted by various industries on our network product website.

No. 1 Domestic Share for Routers for Small and Home Offices for 18 Consecutive Years

In the figures for shares of the domestic network equipment market for 2021 announced by International Data Corporation Japan in June 2022, Yamaha held the No. 1 share in routers for small and home offices, which are also used for the small satellite offices of companies of all sizes as well as in stores. We have maintained the No. 1 share in this market segment for 18 consecutive years.

Since entering the network equipment market in 1995, Yamaha has continued to expand its lineup of switches, wireless LAN access points, and other products with a focus on corporate-use routers. These efforts, coupled with our ongoing development of products that match customer needs and expectations, have prompted customers ranging from individuals to companies to use our products. In addition, we offer support through the proactive provision of information via venues such as regular online Yamaha network seminars held to explain product settings and usage methods. Yamaha also makes efforts to improve customer skills through the Yamaha Network Engineer Association, a social media service that allows for exchanges of information between engineers, and the Yamaha Certified Network Engineer Program.

Receipt of Award for Excellence in Fourth Nihon Service Award by Remote Cheerer powered by SoundUD™

The Remote Cheerer powered by SoundUD™ remote cheering system won an award for excellence in the fourth Nihon Service Award, a program organized by Japan Productivity Center and SPRING for the purpose of recognizing innovative services. The Nihon Service Award is a program designed to recognize services offered by Japanese companies that are based on completely unprecedented new approaches or that provide astounding new value inspiring the evolution of other services or the development of industries.

Remote Cheerer powered by SoundUD™ is a service that allows sports fans to transmit their expressions of support to speakers at the site of sporting events via their smartphone, even while at home or some other remote location. This service has also been expanded to allow users to hear the commentary from the site through their smartphone. The receipt of this award is thought to be a reflection of the new value created for various stakeholders involved in sports.