Yamaha Philosophy

The Yamaha Philosophy expresses the philosophical framework of the Yamaha Group and consists of five elements: the Corporate Slogan, Corporate Philosophy, Customer Experience, Yamaha Way (mindset and manners), and Yamaha Quality (criteria for quality).Three of these, the Corporate slogan, Corporate Philosophy and Customer Experience, describe the Yamaha Group’s reasons for existence, and represent the fundamental principles that form the foundation of the Yamaha Group. In order for Yamaha to achieve this ideal, the Yamaha Way and Yamaha Quality must be adopted and practiced by all employees, and drawn from for daily inspiration and guidance.

The diagram of the Yamaha Philosophy

Sharing Passion & Performance

With our unique expertise and sensibilities,
gained from our devotion to sound and music,
we are committed to creating
excitement and cultural inspiration
together with people around the world.

Joy
Beauty
Confidence
Discovery

Excellence
Authenticity
Innovation

Embrace Your Will ……… Will
While endeavoring to provide customer satisfaction and contribute to society and culture, be passionate in your work.
Stand on Integrity ……… Integrity
Take pride in your work but maintain an attitude of humility, working with integrity to provide craftsmanship and services of the highest quality.
Take Proactive Actions ……… Initiative
Be proactive in your work; observe, consider, discuss, and act to strengthen individual and team performance.
Go Beyond the Limits ……… Challenge
Don't limit yourself—have the courage to take on new challenges.
Stick to the Goals ……… Commitment
Demonstrate the creativity and fortitude required to ensure your commitments are met.
[ Image ] 企業理念 Corporate Philosophy