Display area introduction

Innovation Road offers 12 display areas featuring a variety of products and services,
together with video and sound exhibits, which embody qualities that are unique to Yamaha.
They offer visitors an understanding of Yamaha's ambitions for products and services,
the manner in which we seek to give them shape,
and an awareness of what we have offered our customers in the past.

[ Image ] Floor Map

[ Image ] Floor Map

1Concept Stage
At Innovation Road, we offer an array of new instruments, new ways of enjoying sounds and music, and other concepts unique to Yamaha.
Concept Stage
2Prologue
Introducing Yamaha: a company that has channeled its energy into the creation of innovation since its founding, and one that continues to take on new challenges in order to share passion and performance with people around the world.
Prologue
3Craftsmanship Walk
This display of the structural components of musical instruments demonstrates our dedication to fine craftsmanship. Here, we offer an insight into how the world of artisans, the fusion of traditional skills and mechanization, and technology cultivated through craftsmanship has impacted people's lives.
Craftsmanship Walk
4Musical Instrument Display Area
Only Yamaha, the world's largest manufacturer of musical instruments, could put together such an impressive lineup of instruments in one place. See, touch, and enjoy famous historical instruments and modern products alike.
Musical Instrument Display Area
5Life Scenes
Experience how Yamaha's world view lends color to situations in various lifestyle scenarios.
Life Scenes
6Digital Library
Use the touchscreen display to search the vast amount of data available on historical products and other items, and investigate those that catch your eye.
Digital Library
7Super Surround Theater
This 108.6-channel theater features ViReal™, Yamaha's world-renowned 3D sound technology. We invite you to enjoy this incredible sound field in combination with 220° widescreen video.
Super Surround Theater
8Innovation Road Map
This roadmap illustrates the journey that Yamaha has taken to share passion and performance. The challenges and innovations along the way are depicted in terms of their intersections with technology and materials.
Innovation Road Map
9History Walk
This display features over 200 items—from Yamaha's earliest organs and pianos to innovative products throughout our history and in recent years—and stretches across the walls and floor of the room to make viewers feel like they are actually following Yamaha's innovations on a journey through time.
History Walk
10Innovation Lab.
Enjoy product development stories that illustrate our passion on the front lines of development and forays into technological innovation, and take a look at a range of efforts that Yamaha is undertaking as we look to the future.
Innovation Lab.
11Sound Solution Display Area
A display of various audio equipment that covers every aspect of sound and music, from creation to delivery. See, hear, and experience the diversity and collective strength of the unique "sound of Yamaha."
Sound Solution Display Area
12Virtual Stage
This unique presentation of virtual video images set to the music of automated instruments is much like enjoying a live performance in a concert hall.
Virtual Stage