Graphic Design Series for AXIS

Canvas of Happiness

AXIS Vol.227

The two Yamahas—Yamaha Corporation and Yamaha Motor Company—support people's daily lives in a wide range of fields, from products for hobbies and daily life like musical instruments and motorcycles to industrial products and services, and the two will continue to propose new excitement and new Kando. This is the final advertisement in a set of three expressing the shape of happiness that the Yamaha brand wishes to promote and spread.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

In the first advertisement, Yamaha is portrayed as a group of cheerful characters in a world where they coexist in a display of "Happiness Diversity," representing how Yamaha brand is close to people throughout their lives and creates new emotional experiences. The second in the series shows how happiness and joy are spread by the hands of young designers as they express the Yamaha craftsmanship that has been passed down over generations.
The third and final advertisement in the series is the culmination of these worldviews, depicting the smiles and excitement Yamaha generates, how Yamaha is a partner close to people in both their daily and not-so-daily lives, and the happy lives people lead.

This is a series of advertisements produced jointly by Yamaha Corporation and Yamaha Motor Company. This advertisement was created by Yamaha Motor Company.