Graphic Design Series for AXIS
Our theme for FY2023 is “Life”.
The keyword “Life” has many different meanings, each of which will be interpreted and expressed from the different perspectives of Yamaha Corporation and Yamaha Motor Co., Ltd.
Happiness Diversity
AXIS Vol.223
Our future is sure to ring us even more happiness and diversity.
This concept is expressed in a series of advertisements, produced jointly by the design departments of Yamaha and Yamaha Motor Co., Ltd.
This time, Yamaha Motor Co., Ltd. takes the wheel.
The Yamaha brand supports people over a wide range of areas, from offering products like musical instruments and motorcycles used in leisure activities, to products that make daily life more convenient, and even to products that support industries. Yamaha walks along with you in both ordinary and extraordinary ways as we spread out, connect and resonate together.
With this advertising series, we’ve created some entertaining characters to convey the essence of the Yamaha brand, expressing a world full of happiness where these characters coexist through “biodiversity”.
At Yamaha, we believe that people can become happier.
Charge
Recharge your heart as well as your body with renewable energy.
Buddy
A partner that works together to assist others, always at your side.
Pass
Passing on the seeds of happiness to the next generation through harmony, the environment and sustainability.
Beat
Amplifying your feelings through sound and rhythm... singing and running wherever your heart takes you.
no-te
A symbol of creating products by pairing knowhow with the skills of our craft.
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