Sustainable Youth
AXIS Vol.221
We all want to age actively;
that is to say, we want to enrichen our lives, and give each day meaning
together with a lifelong partner at our sides.
This is the third work from Yamaha Motor Co., Ltd., in 2022, following on from “Times when you just let loose!” and “Heart beeeeeeeat!”
The shared concept behind this effort is “The Yamaha Brand; staying at your side and enriching your life.” “Sustainable Youth,” is an expression of the joy of having something you are passionate about in your life, and of the desire of the brand to share it with you.
The subject has had motorcycles and musical instruments at his side since his youth and will always enjoy them. As he holds those beloved partners close, his expression shows the meaning they bring to his life.
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