The first experience of fun
AXIS Vol.204
The sun-dappled living room is full of tenderness and smiles.
With surprising intuition, a young child straddles a rocking horse fashioned after the pictured motorcycle, and discovers the joy of riding as they experience inertia and the shifting of their center of gravity. As the rocking horse moves, a cluster of bells meant to simulate engine cylinders rocks back and forth, pealing resplendently. Although simple, this design awakens the child to the joy of tapping out a beat. This first brush with mobility and musical instruments reaches deep into the child’s heart, and tugs gently at the memories of the adults who lovingly witness the child’s discovery, creating a relaxing experience for them as well.
Previously the design departments of Yamaha Corporation and Yamaha Motor Co., Ltd., produced this series of advertisements jointly, but began to alternate from this installment. From this point on, one of the design departments examines and releases an experimental representation of the values shared by the two companies. Yamaha Corporation handled this installment; the next falls to Yamaha Motor Co., Ltd.