Resonated Power
AXIS Vol.180
These logos—focused sometimes on the hood of motorsports concept cars, and sometimes on the reassuring sole of the golf club—are the faces of the products, serving as a special pivot for gathering power from the surroundings. The products are not the same size, and they fulfill different functions, but the intentions of their creators feed off each other in an intense interplay that puts the user in the right mindset for athletic achievement.
A brand’s logo carries the entirety of the design intent, from the concept of the brand to the approach and pride of the manufacturing, and finally to the guarantee of the reliability of all products that bear it. The round Yamaha logo comprises three overlapping tuning forks that represent the company’s unique background rooted in the pursuit of the best sound and music, and branching out to the creation of the products that Yamaha makes today, which cater to a broad range of aspirations.