Beat

AXIS Vol.171

The heartbeat of the motorcyclist, and the beat of the drum struck by the drummer in a live performance. Although the time and venue are different, the beat resonates in the person using them in the same way, inspiring better performance and further intensifying the rhythm. This creates a vivid description of the scene created by the virtuous cycle of input from the motorcyclist/drummer and output from the vehicle/instrument, from the point of view of the motorcyclist/drummer. The presentation is such that the top and bottom visuals are synchronized, promoting the appeal of the synchronization of the emotional aspects of these products despite the fact that they are from vastly different categories.