Contribution to Regional Community Development

Responsibility to Local Communities

The Yamaha Group recognizes that it has certain responsibilities as a member of society. We therefore engage in various activities to popularize music culture, promote youth development, and support social welfare while communicating with local communities with the aim of contributing to the development of society as a good corporate citizen. To support these activities, the Working Group for Social and Cultural Contributions, which is chaired by an operating officer, has been established under the Sustainability Committee, a body chaired by the president. This working group is tasked with discussing directives for promoting music culture and coexistence with communities as well as with monitoring activities and their results at business sites around the world.

The Yamaha Group engages in ongoing communication with the communities that are home to its business sites to maintain good relations with these communities.

Communication Activities Conducted at Business Sites

  • Regular information exchange sessions with neighborhood councils
  • Factory tours, hands-on workplace experience programs, and workplace tours
  • Signing of memorandums to open up facilities to the public during disasters
  • Support for local events and celebrations (lending of facilities, parking lots, etc.)
  • Cooperation with and participation in community activities (safety patrols, cleanup activities, disaster drills, etc.)
  • Donation of items gathered through charity bazaars and donation campaigns to local organizations
  • Donation of food from disaster stockpiles to food banks
[Photo] Information exchange session at local neighborhood council meeting

Information exchange session at local neighborhood council meeting

[Photo] Regional cleanup effort

Regional cleanup effort

[Photo] Donation of food from disaster stockpiles to a food bank

Donation of food from disaster stockpiles to a food bank

Public Opening of Facilities and Factories

The Yamaha Group opens some of its facilities to the public with the goal of facilitating understanding with regard to the history of the Group’s products and services and letting people experience the appeal of musical instruments and music.

One such facility is Innovation Road. This corporate museum allows visitors to learn about products and services from the Company’s founding until today and the Company’s vision for the future via audio, visual, and hands-on exhibits. Meanwhile, at the Kakegawa Factory, a domestic piano manufacturing site, we open our doors to public visitors so that they can observe the process of making grand pianos. In factory tours, visitors see how we use modern techniques and some traditional, more than 100-year-old manufacturing processes.

At these facilities, we accommodate a plethora of visitors, including local elementary school students on field trips, business organizations, and professional and amateur musicians.

Contributions to Communities through Yamaha Ladies Open Katsuragi

Every year, Yamaha Corporation and Yamaha Motor Co., Ltd., jointly host the Yamaha Ladies Open Katsuragi women’s golf tournament at the Katsuragi Golf Club located in Fukuroi City, Shizuoka Prefecture. This event is made possible thanks to the diligent efforts of community members and volunteers (an aggregate total of 1,330 individuals in 2025) and with support from local government agencies.

Moreover, the Company has donated power generators to the Shizuoka prefectural government and the five municipalities that have continued to support the event. These generators are a token of our appreciation for this support and an expression of our desire to further strengthen these ties, and are anticipated to play a role in community disaster relief activities.

We take steps to manage the event in an eco-friendly manner through means such as sorting garbage and encouraging visitors to use public transportation.

[Photo] Tournament winner Lala Anai together with volunteer staff members

Tournament winner Lala Anai together with volunteer staff members

Regional Contribution Activities Through Music

Community-Rooted Music Popularization Activities

The Yamaha Group aims to make contributions to communities to help their invigoration and promote the popularization of music by planning and holding music events in various regions around the world. In addition to proposing ways of enjoying music to a wide range of music and instrument lovers, we are also advancing music popularization and support activities that are rooted in the communities where we position business sites. For example, Yamaha Corporation is a proponent of the Hamamatsu City government’s efforts to create a city with music at its core. The Company supports and sponsors the Hamamatsu International Piano Competition and other competitions, helps arrange the annual Hamamatsu Jazz Week event as a joint sponsor with Hamamatsu City, and organizes Promenade Concert performances by the Yamaha Symphonic Band, a band comprised of Yamaha Group employees. Through such proactive participation in community events, we are contributing to the development of music culture.

[Photo] 32nd Yamaha Jazz Festival

32nd Yamaha Jazz Festival

[Photo] Promenade Concert in front of Hamamatsu Station

Promenade Concert in front of Hamamatsu Station

Community Development Through Music

Yamaha Music Japan Co., Ltd., is advancing the Oto-Machi Project for Creating Musical Towns. The Oto-Machi Project aims to revitalize communities and create shared value for companies and society by harnessing “the power of music to connect people.” To help address the issues faced by municipalities, communities, and companies and create the energized communities that form sustainable community foundations, the Yamaha Group proposes and supports citizen participatory projects, events, and programs that use music as a tool for community development. Through the Oto-Machi Project, we promote new forms of social contribution activities by offering focused support for the early stages of community development and creating new opportunities and places that allow for ongoing activities open to free participation by community members.

[Photo] Laguna Baycourt Club (Gamagori City, Aichi Prefecture)

Laguna Baycourt Club (Gamagori City, Aichi Prefecture)

[Photo] Music promotion event in Fukui Prefecture

Music promotion event in Fukui Prefecture

Support for Fostering Future Generations

Support for Young and Aspiring Musicians

The Yamaha Group contributes to the spread and development of music culture at various music contests and workshops both in Japan and overseas, including piano contests held across the world. The Group not only provides musical instruments to those pursuing a high artistic standard but also assists with the running of the events.

Additionally, the Yamaha Group has set up scholarship systems in different regions of the world to support young and aspiring musicians. The Group also teams up with music education institutions to offer ongoing support through the provision of curriculum and seminars for instructors.

Support for the Education of Children

As part of our local contribution activities, the Yamaha Group accepts requests from local educational institutions in parts of the world where it has business sites and opens its workplaces to allow junior high and high school students to experience hands-on learning. We also offer internships, corporate interviews, and tours of our factories and help educational facilities prepare exhibits. Through these efforts, we aim to help the young people who will shape the future to feel optimism and hope toward society and to encourage them to pursue their goals.

The Yamaha Group cooperates with the “Company UD Visiting Lectures” universal design education program promoted by Hamamatsu City. Through this program, we dispatch employees to perform classes on Yamaha’s universal design initiatives at elementary and junior high schools.

[Photo] Universal design lecture at school on Yamaha’s musical instruments and services

Universal design lecture at school on Yamaha’s musical instruments and services

Baseball Clinics for Youth Teams Provided by the Yamaha Baseball Club

The Yamaha Baseball Club holds baseball clinics for local youth baseball teams in western and central Shizuoka Prefecture, where Yamaha’s headquarters is located, as part of its efforts to contribute to the community and the development of young people in the area through sports. At these clinics, members of the Yamaha Baseball Club provide instructions and examples to teach young baseball players basic techniques. The clinics help nurture the dreams and support the physical and mental development of young people. Furthermore, former members of the Yamaha Baseball Club hold baseball health examinations for children during the clinics. As part of the exams, sports medicine doctors examine children and give them advice to help prevent injuries and accidents.

[Photo] Baseball lesson

Baseball lesson

[Photo] Baseball health examination

Baseball health examination

School Music Education Support

The Yamaha Group supports music education at schools and musical instrument stores in various regions of the world.

Moreover, we help schools to provide environments that are conducive to instrumental music performances and to enrich course content. Efforts to this end include the provision of instruments and maintenance support for school bands and light music clubs, performance workshops, training on instrument methods for music teachers, and music-related information.

[Photo] Instrument maintenance seminar (South Korea)

Instrument maintenance seminar (South Korea)

[Photo]Japan Band Clinic 2024 (Japan)

Japan Band Clinic 2024 (Japan)

[Photo] Workshop on choosing an instrument for high school light music club (Japan)

Workshop on choosing an instrument for high school light music club (Japan)

School Project for Creating New Music Classes for Fostering Optimism for the Future

Yamaha began promoting the School Project in 2015 with a focus on emerging countries to help children gain the skills needed to live well in the future by learning music and musical instruments. Through the School Project, we are supporting the development of new music education approaches in countries where music education is still evolving. Instead of rolling out Yamaha’s own program, we aim to design music classes optimized for each country or region. Working with local ministries of education, efforts toward this end are advanced through a phased approach that includes the organization of pilot classes, training of instructors, support for curriculum building, and provision of teaching materials and instruments. To date, we have advanced the School Project in 10 countries (Malaysia, Indonesia, Vietnam, the Philippines, India, Brazil, Colombia, Mexico, the United Arab Emirates, and Egypt) and thereby provided music education opportunities to 4.25 million children.

In fiscal 2025, pilot music classes using recorders were commenced at public primary schools in Colombia, the Philippines, and Mexico. Moreover, as of March 31, 2025, our activities in India and introductory-stage initiatives in Kenya were included among the 2024 EDU-Port Japan Supported Projects selected by the Ministry of Education, Culture, Sports, Science and Technology of Japan.*2

  • 2 EDU-Port Japan is operated through public-private coordination among Japanese entities with the aim of introducing Japanese-style education, which is garnering attention around the world, into other countries. Entities involved in the operation of this platform include relevant government ministries, the Japan International Cooperation Agency, the Japan External Trade Organization, municipal government agencies, educational institutions, private companies, and NPOs. To date, Yamaha’s projects in six countries (Vietnam, India, Brazil, Egypt, Colombia, and Kenya) have been selected to receive support through the EDU-Port Japan platform.
[Photo] Music class in Colombia

Music class in Colombia

[Photo] Music class in the Philippines

Music class in the Philippines

[Photo] Music class in Mexico

Music class in Mexico

[Logo] EDU-Port NIPPON
[Logo] School Project

Donation of Musical Instruments to Schools for the Children of Migrant Farmers and Senior Education Facilities

Yamaha Music & Electronics (China) Co., Ltd. (YMEC), together with four manufacturing subsidiaries and major sales agents in China, has been donating instruments to schools for the children of migrant farmers and senior education facilities across China since fiscal 2013. These donations are a show of YMEC’s gratitude for local communities and for the growth of its business in China.

YMEC continues to make such donations with the goal of giving children the opportunity to experience music and learn the wonders of instruments and thereby helping them to develop artistic sensitivity. In addition, digital keyboards are donated to senior education facilities as a way to support senior citizens. By increasing opportunities to engage with music and musical instruments, YMEC aims to help senior citizens live more enriched lives after retirement.

[Photo] Instruments donated to a senior education facility

Instruments donated to a senior education facility

[Photo] Instruments donated to a senior education facility

Smart Education System—Yamaha’s Digital Music Education Solution Utilizing ICT

The Smart Education System (SES) is a digital music education solution that utilizes information and communication technology (ICT) in the educational setting of schools. Capitalizing on the skills related to music it has developed over the course of many years, as well as its knowledge about music education, Yamaha Corporation developed this digital music education solution through repeated trial classes conducted with the help of elementary and junior high schools across Japan.

Primarily aimed at elementary and junior high school students, these materials were designed with a specific focus on sparking children’s curiosity while taking advantage of the characteristics of digital materials to support music education with both auditory and visual elements. As students can share their discoveries while pointing at the actual SES screen, this system encourages communication while fostering students’ imaginative and theoretical skills and spurring self-driven, deep-dive learning. Moreover, SES is not simply a collection of teaching materials, but rather includes content packages covering how to lead classes following course curriculum guidelines, cautionary tips to keep in mind when teaching, and videos on foundational knowledge needed for performance. These packages have been designed to allow teachers to teach easily and effectively.

[Image] Digital materials for Melodica Class

Digital materials for Melodica Class

[Image] VOCALOID for Education II

VOCALOID for Education II

Support for Community Development through Music Popularization

The Yamaha Group contributes to the healthy development of youths and to the advancement of music education through activities to bring music and musical instruments to local communities, efforts to popularize music, and the provision of music-related spaces and opportunities.

Support Activities Through the AMIGO Project

In many countries in Central and South America, crime and poverty as well as social inequality are serious social problems. In order to enable the children in such environments to grow up in a healthy manner, rather than leaning toward crime, delinquency, or violence, music education activities are provided free of charge as a country policy. These activities have led to the formation of regional youth orchestras and band groups. Endorsing such activities, the Yamaha Group has long offered support for activities that draw participation by large numbers of children.

Yamaha works to spread knowledge regarding instrument maintenance to help children learn how to maintain instruments on their own. In addition, we hold technician seminars to foster technicians that can repair instruments and offer other forms of support to aid in the development of an environment in which children can more easily continue to play music. This project is currently active in nine Latin American countries (Mexico, El Salvador, Honduras, Costa Rica, Panama, the Dominican Republic, Colombia, Peru, and Brazil).

[Photo] Youth development orchestra and band organization (Mexico)

Youth development orchestra and band organization (Mexico)

[Photo] Technician seminar

Technician seminar

Recorder Music Popularization Seminar by Sopro Novo

Yamaha Musical do Brasil Ltda. (YMDB) is advancing its Sopro Novo (New Breath) activities through which it holds recorder music popularization seminars for music teachers throughout Brazil. These seminars entail music instruction lessons that comprehensively provide instruments, textbooks, and teaching methods. Starting with how to read music and ending, ultimately, with ensemble performances, seminar members learn music performance techniques so that they can begin giving music instruction to beginners after completing the lessons. In Brazilian schools, there is no regular music education in the compulsory curriculum. For this reason, the cultivation of music instructors plays an important role in granting children their first opportunity to learn music. Since the start of these activities in 2005, Sopro Novo seminars have been held over 1,600 times in 189 cities and have trained more than 5,000 instructors. The number of children taught by those instructors has surpassed 640,000. In 2017, we established the NPO Fundação Sopro Novo Yamaha. At this time, we began to lobby the government to adopt direct music education and started expanding the scope of recorder lessons to provide music teacher training and music education instruction in public schools.

[Image] Online recorder lessons

Online recorder lessons

[Image] Online recorder lessons

LovePiano Street Piano Events - Making People More Familiar with Pianos

Yamaha Music Japan Co., Ltd., has been conducting LovePiano activities that involve providing casual performance spaces based on the concept of feeling more familiar with pianos and enjoying them more. Centered on the theme of LovePiano, these activities include placing colorfully painted pianos in open spaces such as train stations, airports, and commercial facilities, where they can be played by anyone, to allow a wide range of people to form a connection with the piano. To date, such pianos have been placed in more than 170 locations across Japan, providing casual opportunities to play and creating spaces for forging connections with people through the piano and the surrounding excitement.

In 2022, Yamaha began expanding the scope of its LovePiano activities to include Asia and other overseas regions.

[Photo] LovePiano site at JR Sapporo Station (Sapporo City, Hokkaido Prefecture, photograph provided by The Mainichi Newspapers Co., Ltd.)

LovePiano site at JR Sapporo Station (Sapporo City, Hokkaido Prefecture, photograph provided by The Mainichi Newspapers Co., Ltd.)

[Photo] LovePiano site at SakaeChika (Nagoya City, Aichi Prefecture)

LovePiano site at SakaeChika (Nagoya City, Aichi Prefecture)

Support for Wind, String, and Percussion Instrument Band Activities for Amateur Middle-Aged and Senior Citizen Musicians

Yamaha Music & Electronics (China) Co., Ltd. (YMEC), is contributing to more enriched lives for middle-aged and senior citizen individuals through efforts to support wind, string, and percussion instrument band activities through dealers across China.

Coordinating with government foundations, support is provided for band activities via the distribution of ensemble sheet music. Moreover, spaces for enjoying sound and music together with colleagues are offered to promote interpersonal exchanges among members of the band community. We also offer opportunities for such bands to perform on an ongoing basis. For example, 11 bands from across China were assembled for a performance event in November 2024. Around 1,200 individuals showed up at the venue while another 4,500 watched online, making the event a huge success. By providing opportunities to perform, we are enhancing the music experiences of band members through their performances.

[Photo] Immensely popular wind, string, and percussion instrument performances by amateur middle-aged and senior citizen musicians
[Photo] Immensely popular wind, string, and percussion instrument performances by amateur middle-aged and senior citizen musicians

Immensely popular wind, string, and percussion instrument performances by amateur middle-aged and senior citizen musicians

Social Contribution Activities

Promotion of Employee Volunteer Activities

The Yamaha Group promotes employee participation in volunteer activities. In addition to establishing various programs, we use the Company intranet and other means to share information on available volunteer opportunities while also publicizing examples of previous volunteer activities.

As one facet of these activities, in fiscal 2024 we began introducing examples of volunteer activities that are anticipated to provide Yamaha Group employees with opportunities to connect directly with society and to use the unique skills, experience, and expertise they have fostered at the Group. For example, a volunteer information intranet site was set up in December 2023 to provide information on volunteer activities organized by Yamaha as well as third-party activities in Japan and activities that can be participated in from home. In this manner, we sought to encourage volunteer activities by employees.

In October 2024, an aggregate total of 14 Yamaha Group employees volunteered to support the 32nd Hamamatsu Jazz Week event by helping operate the venue, welcoming performers and attendees, and providing guidance.

[Photo] Yamaha Group employee volunteers supporting Hamamatsu Jazz Week

Yamaha Group employee volunteers supporting Hamamatsu Jazz Week

Voluntary Philanthropic Activities by Employees

Yamaha Corporation of America offers the Yamaha Cares employee voluntary philanthropic activity program. Yamaha Cares is aimed at contributing to the regions in which employees live and work by donations, collecting contributions, providing Yamaha products, and conducting other initiatives. One such activity is a donation drive benefiting a children’s hospital researching the treatment of Type 1 juvenile diabetes. Every year, employees participate in the Southern California Half Marathon and solicit contributions, which have exceeded U.S.$110,000 in total. Yamaha Cares continues to support the hospital, which is one of the few institutions researching the treatment of juvenile diabetes.

Major Yamaha Cares Activities

  • Fundraising efforts for a children’s hospital
  • Donations, including donations of Yamaha products, to after-school programs (run by United Sound, Inc.) providing musical performance experiences to children with development disorders
  • Participation in Making Strides Walk, an activity supported by the American Cancer Society
[Logo] UNITED SOUND
[Photo] Employees raising funds through half marathon to be donated to Children’s Hospital of Orange County

Employees raising funds through half marathon to be donated to Children’s Hospital of Orange County

[Photo] Fundraising activities and Yamaha product donations to various organizations

Fundraising activities and Yamaha product donations to various organizations

Donation of Food from Disaster Stockpiles to Food Banks

Food banks are organizations that supply food items, free of charge, to organizations or people who need them. The food items supplied are received through donations from companies and individuals of food that is safe to eat but would otherwise be discarded due to reasons such as expiration dates or non-conformance with quality standards. Supporting the aims of these activities, Yamaha Group business sites donate food from their disaster stockpiles to food banks before these items are due to be replaced in order to provide aid to disadvantaged people and combat environmental issues by preventing food waste.

Initiatives to Support Areas Impacted by Natural Disasters

The Yamaha Group implements initiatives for supporting the recovery of areas impacted by natural disasters in Japan and overseas.

Furthermore, we offer support for the recovery of areas impacted by disasters through special repair and other services for Yamaha products damaged by disasters available to customers impacted by disasters in regions applicable under the Disaster Relief Act.