The mission of the Yamaha Group is to continue to create excitement and cultural inspiration together with people around the world by utilizing the assets, various resources, unique expertise, and sensibilities originating from sound and music. To put this philosophy into practice, Yamaha is working to understand the impact of its business activities on the environment and society and pursue dialogue with stakeholders while overcoming challenges toward the creation of a sustainable society.
Sustainability Management
Basic Policy
Initiatives Related to Sustainable Development Goals
The Yamaha Group seeks to contribute to the accomplishment of the United Nations Sustainable Development Goals (SDGs), a set of shared goals embraced by the international society, through its business.
In addition to our efforts to contribute to Goal 4 (Quality Education) through our initiatives to spread music, we are also working to help accomplish Goal 12 (Responsible Consumption and Production) and Goal 15 (Life on Land) by means of efforts to procure timber from sustainable sources. In these and other manners, we are developing products and services and endeavoring to improve our business processes with an awareness of the goals and targets of the SDGs.
![[ picture ] Sustainable Development Goals : SDGs](/en/csr/management/images/pict_sdg.jpg)
Promotion of Sustainability Priorities
The Yamaha Group has established sustainability priorities for the medium-to-long term based on the impact of its business activities on the environment and society as well as on stakeholder expectations and social demands.
Priority Identification Process
- Identification of Sustainability Issues
Identification of sustainability issues within the Yamaha Group value chain based on ISO 26000 (an international guidance on social responsibility) and the SDGs - Evaluation of Importance of Issues from the Perspectives of Stakeholders
Evaluation of importance of identified issues out of consideration for feedback from customers, employees, and local communities; ESG evaluation items; opinions and requests from NGOs; and advice from outside experts - Evaluation of Importance within Yamaha
Evaluation of importance of identified issues out of consideration for Yamaha’s management vision and medium- to long-term management policies - Identification of Sustainability Priorities
Selection of issues warrants a strong approach based on results of important evaluations followed by identification of sustainability priorities through discussion among senior management
After the sustainability priorities were identified, targets and key performance indicators (KPIs) for evaluating progress toward the sustainability priorities were set by relevant divisions and for the Sustainability Division, and action plans were formulated with this regard. The targets, KPIs, and action plans have been approved by senior management. Through progress monitoring by the Sustainability Division and annual reviews by the Managing Council, which is chaired by the president, we are promoting efforts to address our sustainability priorities.
![[ picture ] Process for identifying priorities](/en/csr/management/images/pict_policy.jpg)
Sustainability Priorities and Progress
Sustainability priorities | Major initiatives | Classification under the new medium-term management plan, Make Waves 1.0 | Fiscal 2020 progress and results | Future issues and medium-term management plan targets | Related SDGs |
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Development of products and services with a focus on social/environmental issues | Response to societal issues | Culture/Society |
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Response to environmental issues | Environment |
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Development of regional community-based business and social contribution activities | Support for spread of instrumental music education | Culture/Society |
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Support for youth development orchestra/band |
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Community support |
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Lowering of greenhouse gas emissions | Reduction of greenhouse gas emissions during business activities | Environment |
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Response to climate change |
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Sustainable procurement of timber | Prevention of use of illegally lumbered timber; expansion of use of certified timber | Environment |
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Procurement of timber with an awareness of cycle-based forest preservation |
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Promotion of 3R in products | Packing and packaging material measures | Environment |
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Product measures |
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Systematic initiatives for the respect of human rights | System/framework development | Society |
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Supply chain CSR management |
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Promotion of diversity and human resources development | Global human resources management | Society |
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Empowerment of female employees and accommodation of diverse workstyles |
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Efforts to promote understanding and support of the LGBT community |
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The Make Waves 1.0 medium-term management plan, launched in April 2019, defines social contribution through our business as an important strategy and sets KPI targets as non-financial management goals related to our sustainability priorities of spreading instrumental music education within emerging countries and of procuring sustainable timber.
Sustainability Awareness Raising
The Yamaha Group aims to promote sustainability throughout the roles and duties of all members, from managers to new recruits. To this end, we conduct training and seminars and make use of resources such as our intranet site to educate employees and raise awareness on sustainability. Since fiscal 2018, we have been promoting deeper understanding of the SDGs through posters, Company newsletters, and internal events in order to help all Group employees realize the connection between their work and the SDGs.
![[ image ] Sustainability information site on Company intranet](/en/csr/management/images/pict_02.jpg)
![[ image ] Posters and Company newsletters introducing the SDGs](/en/csr/management/images/pict_04.jpg)
![[ photo ] Sustainability education course as part of new recruit training](/en/csr/management/images/pict_01.jpg)
![[ photo ] Lecture explaining the SDGs to lower- and upper-level managers](/en/csr/management/images/pict_03.jpg)
![[ photo ] SDGs exhibition at Company event](/en/csr/management/images/pict_05.jpg)
Participation in Initiatives
With a commitment to cooperating and forming ties with global society as we work toward building a sustainable society, Yamaha signed the UN Global Compact in June 2011 and is working to adhere to the Ten Principles. In addition, we actively participate in subcommittees* of Global Compact Network Japan as a member.
* Fiscal 2020 subcommittee participation: Environmental Management, Kansai, Human Rights Due Diligence, Human Rights Education, Disaster Prevention/Mitigation, ESG, SDGs, and Reporting
Policies and Guidelines
- Yamaha Group Sustainability Policy
- Yamaha Group Human Rights Policy
- Yamaha Group Environmental Policy
- Yamaha Eco-Products program
- Yamaha Group Purchasing Philosophy
- Yamaha Supplier CSR Code of Conduct
- Yamaha Group Timber Procurement Policy
- Yamaha Group Green Procurement Policy
- Yamaha Compliance Code of Conduct