The Yamaha Group promotes its employees’ participation in volunteer activities. Along with establishing various programs, we use the Company intranet and other means to share information on available volunteer opportunities, while also publicizing examples of previous volunteer activities.
Donations and Social Welfare Activities
- Promoting Employee Volunteer Activities
- Regional welfare activities
- Support for Areas Devastated by Earthquakes
- Contributing to Local Regions and Hosting an Environmentally Conscious Event
Promoting Employee Volunteer Activities
Voluntary Philanthropic Activities by Employees
Yamaha Corporation of America launched Yamaha Cares in 2003 as a way for employees to implement voluntary philanthropic activities. Yamaha Cares aims to contribute to the regions in which employees live and work through donations, collecting contributions, providing Yamaha products, and so on. Among these is an activity benefitting a children's hospital researching the treatment of Type 1 juvenile diabetes. Every year employees participate in the Southern California Half Marathon and solicit contributions, which have exceeded $110,000 in total. Yamaha Cares continues to support the hospital, one of the few institutions researching the treatment of childhood diabetes.
Major Yamaha Cares activities
- Fundraising efforts for a pediatric hospital
- Donations, including donating Yamaha products, to after-school programs (run by United Sound, Inc.) providing musical performance experiences to children with intellectual disabilities
- Participation in Making Strides Walk, an activity supported by the American Cancer Society
Regional welfare activities
The Yamaha Group carries out welfare activities rooted in local communities by efforts that include donating instruments to local schools and organizations.
Donation of Musical Instruments for the Children of Migrant Farmers
Commemorating its 10th anniversary, Yamaha Music & Electronics (China) Co., Ltd. (YMEC), and four of its local manufacturing companies and major sales agents, began donating instruments to schools for the children of migrant farmers all over China in fiscal 2014. This is a five-year project to show gratitude toward local areas for the development of business in China.
This activity is carried out with the idea that, by donating musical instruments and AV equipment for music classes in the schools, more children will have the opportunity to experience music and learn the wonders of music, thereby helping them to develop artistic sensitivity. In fiscal 2017, instruments worth a total of 500,000 yuan were donated to five schools in five cities, with the objective of strengthening relationships with agents in local cities and expanding regional contributions. Over the past four years, 50 schools have received donations all total, and the cumulative amount has reached approximately 4 million yuan.
|Date||Region||No. of schools||Donations|
|Mar 2013||Shanghai||2||2 pianos, 40 portable keyboards, 2 AV systems|
|Sep 2013||Beijing||2||2 pianos, 72 portable keyboards, 2 AV systems|
|Oct 2013||Tianjin||7||7 pianos, 210 portable keyboards, 7 AV systems|
|Dec 2013||Hangzhou||18||15 pianos, 13 electronic pianos, 360 portable keyboards, 18 AV systems|
|May 2014||Suzhou||5||5 pianos, 150 portable keyboards, 5 AV systems|
|Oct 2014||Guangzhou||2||2 pianos, 70 portable keyboards, 2 AV systems|
|May 2015||Shanghai||2||2 pianos, 60 portable keyboards, 2 AV systems|
|Dec 2015||Hangzhou||5||5 pianos, 150 portable keyboards, 5 A systems, PA systems|
|Apr 2016||Qingdao||1||Electric keyboards worth approx. 100,000 yuan|
|Sept 2016||Yiwu||1||Electric keyboards worth approx. 100,000 yuan|
|Nov 2016||Lu'an||1||Electric keyboards worth approx. 100,000 yuan|
|Dec 2016||Pingdingshan||1||Electric keyboards worth approx. 100,000 yuan|
|Mar 2017||Beijing||1||Electric keyboards worth approx. 100,000 yuan|
Donating Food for Disaster Stockpiling to Food Bank FUJINOKUNI
Food bank FUJINOKUNI is a charitable organization seeking to help build a mutually supportive society. The food bank has developed and runs a system for accepting donations of food that is safe to eat but would otherwise be discarded from companies, organizations, and individuals, and equitably distributes this food to people who need it. The Yamaha Group fully supports the organization. At each of its offices in Shizuoka Prefecture, Yamaha stockpiles food to be distributed in the event of a disaster. One month before the food is due to be replaced, Yamaha donates it to the food bank.
Support for Areas Devastated by Earthquakes
For the purpose of supporting restoration and recovery in areas affected by the Great East Japan Earthquake, the Yamaha Group provided school musical instruments and other products through its sales agents, held a variety of charity concerts, and supported the activities of the School Music Revival. Going forward, we will continue to provide support in the hope that recovery from the disaster can be achieved as soon as possible.
Yamaha Symphonic Band Helps Support Activities in Disaster Affected Areas
The Yamaha Symphonic Band is devoted to supporting victims of the Great East Japan Earthquake. To date, the band has held charity concerts and other activities to help promote the recovery of the Tohoku region, in addition to collecting donations from audiences attending the band's independent concerts, with proceeds going toward Ofunato city, Iwate, the target of Hamamatsu City's efforts to provide focused support. On April 29, 2016, the band performed at the "Special Concert for Recovery from the Great East Japan Earthquake," held in the Grand Hall of Iwate Prefectural Hall in Iwate. The diverse performance thrilled the audience and included famous pieces of wind instrument music, a solo performance by Nobuya Sugawa, as well as pieces that incorporated dances and other solos. The Yamaha Symphonic Band also donated part of the proceeds of its CD "Yamaha no Oto," which was released in October 2015, to the affected areas through the Japanese Red Cross Society. They plan to continue such activities in order to support recovery from disasters.
|April 2011||Hamamatsu City, Shizuoka Prefecture||The 45th Anniversary Regular Concert/The Great East Japan Earthquake Recovery Assistance Concert|
|October 2011||Ofunato City, Iwate Prefecture||Takonoura Elementary School “Fureai Concert”|
|August 2013||Inazawa City, Aichi Prefecture||The Great East Japan Earthquake Recovery Assistance Concert|
|October 2013||Ofunato City, Iwate Prefecture||The Yamaha Symphonic Band x Nobuya Sugawa Special Concert in Ofunato|
|November 2015||Koriyama City, Fukushima Prefecture||Special Concert for the Recovery of Fukushima|
|April 2016||Morioka City, Iwate Prefecture||Special Concert for Recovery from the Great East Japan Earthquake|
Contributing to Local Regions and Hosting an Environmentally Conscious Event
Contributing Locally through the Yamaha Ladies Open Katsuragi
Each year in April, Yamaha Corporation and Yamaha Motor Co., Ltd. jointly host the Yamaha Ladies Open Katsuragi golf tournament at the Katsuragi Golf Club operated by Yamaha Resort Corporation in Fukuroi, Shizuoka. At the tournament, efforts are made to address global warming by purchasing Green Power Certificates for the electric power consumed during the event, while also asking visitors to use public transportation or carpool, sort and separate garbage, recycle plastic bottles, and use disposable chopsticks made with timber from thinned forests. These and other environmentally conscious efforts are undertaken in order to help reduce waste and efficiently use resources. Also, holding this major event is made possible with the support of volunteer staff from across Japan and the support of many local residents and regional governments.
Since the first tournament in 2008, Yamaha has given donations to local governments that have backed the tournament as a token of our appreciation to local residents for their cooperation and support of the event. At the April 2017 tournament, we donated a total of ¥6 million, comprising ¥1 million each to Shizuoka Prefecture and five cities in the region. These donations will be used to revitalize the region and improve social welfare, such as maintaining sports facilities and buying vehicles for volunteer activities. The total amount donated to date stands at ¥53 million.
In addition, a total of 314 new Group employees from Yamaha Corporation and Yamaha Motor Co., Ltd. took part as tournament operations staff alongside 1264 volunteer staff.