Corporate
Yamaha conducts research and development in a broad range of fields
to support the "Well-Being of People around the World."
Sound and music are a vital part of the "Well-Being of People", and are enjoyed and used in a variety of ways. To support the well-being of a diverse range of people, Yamaha's Research & Development Division conducts cutting-edge research and development in three main areas.
The first field focuses on "people". What kind of sounds stirs an emotional response in people? What makes people feel more familiar with musical instruments? These are the kinds of questions we ask ourselves daily as we work toward encapsulating the measurements of performance motions and operating state of people, while giving deep consideration to the research of human sensibility, value judgments, and the musical culture forming the foundation of such. This "people"-focused field delves deeper in an exploration of what makes us humans tick, helping a broader range of people further their enjoyment of music through research into sensibility engineering and the science of performance.
The second field focuses on "things" (products). In this field, we work to improve technologies for simulating and measuring sound and music to deliver products that are highly optimized for their expressive qualities to help all performers to perform at their best. In fields requiring a diverse range of materials, we continue our research into the required materials to develop products that stay with people for many years to come. By advancing these technologies, we hope to continue to develop a broad product lineup, and contribute to sustainable social and cultural development well into the future.
The third field focuses on bringing "people" and "things" together. The more harmonious the relationship between people and things, the greater the value of musical instruments. Having an instrument mold seamlessly into your hands to feel as part of your body allows for greater freedom of musical expression. An encounter with such a musical instrument is something to treasure for a lifetime. Yamaha dives deeper into the wonderful relationship between people and things, and applies its findings in a broad range of products and services. AI also plays a major role in this area. We are pursuing research and development in advanced musical information fields that could feasibly have AI sing and perform instruments alongside human performers to develop richer forms of musical expression for the greater enjoyment of sound and music by a great many people.
When conducting research into these areas, we prioritize "sensibility" above all else. We feel that only by fully drawing upon the "sensibility" of each and every sound engineer engaged in research and development can we deliver the kinds of "technology" that drives home aural moments that really tap into the broad palette of human emotion. Looking ahead, Yamaha will continue to pursue research and development in a broad range of fields relating to sound and music in order to deliver on its philosophy of "Sharing Passion & Performance" with people the world over.
