• [ Image ] Aiming to Become an “Indispensable, Brilliantly Individual Company" and Continuing to Offer New Value to Customers

Message from the President

True to its slogan, "Sharing Passion & Performance," the Yamaha Group helps enrich people’s lives day in and day out. Since our founding in 1887, we have offered the world a rich scope of products and services focused on sound and music. We want to create excitement and inspiration everywhere, joyfully highlighting music in life, education, and culture.

We are deeply committed to creating customer value by offering products and services that draw on our reservoir of technology, know-how, and musical sensitivities. We have accumulated these values over our long history and are keen to addressing new challenges with a passion going beyond our customers’ expectations, always renewing our inspiration, and theirs. We are dedicated to engaging proactively with our customers to propose products and services that will stir their hearts over a lifetime.

Yamaha’s current medium-term management plan "NEXT STAGE 12," which covers the period through March 2019, states that Yamaha's basic strategy is to consolidate competitive superiority through adding new value and differentiation. To create systems that will enable Yamaha to continue to offer new value that only it can provide, in May 2018, we completed work on an "Innovation Center," which will be a new base for R&D. By concentrating technical divisions in a single location, we aim to increase the speed and efficiency of development activities as well as accelerate innovation to stay ahead of changes in the market.

To realize growth by tapping into the expected rising demand for musical instruments and audio equipment in the emerging markets, we are proceeding with the construction of new factories in Indonesia and India. In Indonesia, we will newly establish a manufacturing subsidiary, PT. Yamaha Musical Products Asia (YMPA), which will work to strengthen profitability and increase production capacity working together with our five existing factories in Indonesia. In India, consolidated subsidiary Yamaha Music India Pvt. Ltd. (YMI) will build our first manufacturing facility in that country to make and sell products that meet the unique needs of the Indian market.

Looking ahead, we will be making every effort to ensure that we continue to be an "Indispensable, Brilliantly Individual Company," always honoring long and close relationships with our customers. From the bottom of our heart, all of us at Yamaha will always sincerely appreciate your ongoing support.

[ Image ] Takuya Nakata

Takuya Nakata

President and Representative Executive Officer
Yamaha Corporation

July 2018