[Limited time only] "Yamaha Package Design" exhibition

2026.02.12

From January 30, 2026, Innovation Road is hosting an exhibition showcasing the stories behind Yamaha’s packaging.

In 2025, Yamaha redesigned the packaging boxes used for its wind instruments. This new design is intended to be environmentally friendly while heightening the anticipation of finally holding the instrument in hand, and won gold in a globally prestigious packaging design competition.

Focusing on the packaging used for wind instruments, this exhibition features displays of packaging with a range of stories behind it, such as an environmentally friendly cardboard packing case used for upright pianos. We hope that you will enjoy this look at the diverse world of packaging.
Exhibition period: January 30 to May 9, 2026
※The exhibition period is subject to change without notice. Your understanding is appreciated.

Venue: Six locations inside Innovation Road
Display areas and items on display
・New and old versions of packaging boxes for entry-level wind instruments are on display beside the entrance
・An upright piano packaging box is on display in the Prologue area
・THR-series guitar amp packaging boxes are on display in the Instrument Display area
・A plant-based plastic recorder case is on display in the Instrument Display area
・A QY10 music sequencer case is on display in the Sound Solution Display area
*A panel featuring a photo of the packaging for the NS-10M speaker system and a story explaining its background is displayed in the History Walk.
Side-by-side comparison of the new and previous designs of the wind instrument packaging box
Images introducing five types of packaging other than wind instruments that will be on display