Yamaha focused on the importance of design from very early on, and formed a specialist design organization in 1963. The design philosophy established in 1987, 100 years after the founding of the company, lives on even today in the design of our products. "We aim for innovative designs that capture the essence of the product, express that essence without excessive ornamentation, and subtly, and achieve harmony with society." In tandem with our everyday product development, it is our ongoing pursuit to create a vision for the future and to construct an identity for ourselves that has allowed us to bring this design philosophy to reality. By showcasing a series of such efforts, this special exhibition illustrates the consistent stance of Yamaha design.
Giving Shape to the Future −The Method Behind Yamaha Design
Corporate Museum "Innovation Road" Special Exhibition
|Title||Giving Shape to the Future −The Method Behind Yamaha Design|
|Dates||Tuesday October 29, 2019 – Monday February 29, 2020 9:30 am to 5:00 pm|
|Venue||Yamaha Corporation - Innovation Road (10-1, Nakazawa-cho, Naka-ku, Hamamatsu, Shizuoka 430-8650, Japan)|
*Visits to Innovation Road require a reservation. (Reservations can be made via the internet or telephone)
*For details please see the Innovation Road website.
|Reservations||Innovation Road Corporate Museum website: Guide/Access|
Pianissimo Fortissimo, an interactive piece that was exhibited at Milano Design Week 2019, is on display in Portal/1F of the Yamaha Ginza Building as part of another project with the same title. (Thursday, November 21, 2019 to the end of February 2020)