Workout Tool Design
2022

Yamaha Corporation and Yamaha Motor designers in the US collaborated on workout tool design.

Project Overview

Yamaha and Yamaha Motor designers based in the USA worked on the designs of workout tools. It is no exaggeration to say that in the USA, working out has become a routine, daily activity. You see strength training equipment lying around people’s houses on such a regular basis that it is clear that workout tools are an essential part of life for Americans. What kinds of new value can be created when both Yamahas—with their common philosophy of creating Kando—design these everyday tools based on each other’s design methodologies? We presumed that musical instruments and mobility tools are highly similar to workout tools in that they are all tools with strong physicality. By focusing on the appeals of musical instruments and mobility tools—for example, the joy and pleasure people experience when they master these tools, or their immersion in the process of getting there—we aimed to elevate them into tools that bear the distinct hallmarks of both Yamahas.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

Works