key for you

When we think of the word “beloved,” we think of the kind of presence that would make you want to strike up a conversation, of an endearing personality that us want to want to smile.
We want the relationship between this instrument and its owner to be more than just that of the player and the played; rather, we are seeking an intimate relationship of mutual trust like that which exists between a pet and its owner.

"Stylish" characterizes its functional and beautifully refined identity, with its power to inspire those who own and play it.
Stylish instruments bring a comfortable tension any place music is found.

Instruments bring with them a value that is not restricted to sound or function.
If an instrument could assume and identity or possess a characteristic that would allow it to project its own values, then the act of holding it would be also one of self-expression.

"Tactility" is an essential factor in an instrument that is played with the fingertips.
In our quest to improve tactile quality, we have taken into account our materials and their finishes like wood, leather, glass, artificial marble, aluminum, and plastic, and even the “accents” that come with the passing of years.

An intuitive interface, like that of a sketchbook.
The acoustics of a pleasing sound, or the feel of a keyboard that responds to the emotions of the performer.
Increased usability heightens the player's passion for performing.

Retaining value regardless of the passing time... even perhaps gaining value with the years.
This is a pure design, unswayed by passing fads, and the result of careful selection of materials that one grows attached to with use.

If we think of music as communication, then it is the instruments that allow us to re-look at the arenas in which people interact.
People congregate, savor music, and enjoy performing.
Any place where there is an instrument becomes a stage for the enrichment of life.

For us, “innovative” does not imply “novel.”
Rather, we are looking to the true nature of an object, undistracted by preconceptions, making bold alterations to its elements.
That is where innovation lies, and how we seek to “purify” our instruments.