Graphic Design Series for AXIS
Continuing on from FY2024, our theme for FY2025 is “Life.”
Yamaha Corporation and Yamaha Motor Co., Ltd., will explore and express the word “Life”—which has many meanings—from a range of perspectives.
Sense of Wonder
AXIS Vol.234
For me, the word “life” evokes a feeling of liveliness and vibrance.
It’s really exciting somehow. I can’t stop looking… I simply have to keep observing things until I know what they are.
That very intensity of emotion is what makes me feel alive.
The objects arrayed in this space are parts and materials for musical instruments and motorcycles as well as items crafted from them.
Musical instruments and vehicles are captivating products that stimulate our senses—, even their constituent parts have a fascinating aspect to them.
The gentle warmth of wood, or the sparkling sheen of metal surfaces.
Rough-toughed gears and grain-striped wood.
Parts for things you ride, offcuts from things you play. Everything on display sparks a sense of wonder.
Both Yamahas use these parts to conjure creations that are simply inspiring.
Even now, as an adult, I work with the free spirit I had as a child, the same freedom with which I created the small “town” you see here.
Take a closer look and try to imagine where each part might have come from.
This is a series of advertisements produced jointly by Yamaha Corporation and Yamaha Motor Company. This advertisement was created by Yamaha Corporation.
