Graphic Design Series for AXIS

Continuing on from FY2024, our theme for FY2025 is “Life.”
Yamaha Corporation and Yamaha Motor Co., Ltd., will explore and express the word “Life”—which has many meanings—from a range of perspectives.

Planning/Design/Copywriting/Illustration: Takuma Kanzaki

Alive and kicking. Now.

AXIS Vol.233

Well, picture this: you're running down a ridge, and in the background, you've got this peak dyed brightly by the morning sun.

The motif of the scene is all about the physical thrill and the passion ignited by the two Yamahas.

A guitar. The pleasure of making sound. And a bike. It makes riding fun.

Just think of the sheer excitement of playing a rhythm for your audience on stage or taking that curve on your bike!

There are moments when every nerve in your body is tingling with excitement.
When you're fully focused, you can feel every bump in the road and each fingertip on the strings.
The scenery goes into slow motion.
You feel in control of your body.

I believe that when we reach the peak of our ability to control our bodies at will, we realize that we exist as living beings.
I would be happy if you could reflect on the moments in your life that matter most to you.


This is a series of advertisements produced jointly by Yamaha Corporation and Yamaha Motor Company. This advertisement was created by Yamaha Motor Company.

Links