Graphic Design Series for AXIS
Continuing on from FY2023, our theme for FY2024 is “Life.”
Yamaha Corporation and Yamaha Motor Co., Ltd., will explore and express the word “Life”—which has many meanings—from a range of perspectives.
How Do You Make It Happen? The Cell Division of Ideas.
AXIS Vol.231
"Inheritance and evolution." I see these two concepts as the shared foundation of both cell division and craftsmanship. These concepts embody the history and future of Yamaha Corporation and Yamaha Motor Co., Ltd., which are deeply rooted in the same values.
The idea of a "cell division of ideas" applies not only to companies but also to individuals. Knowing your identity, exploring your passions, and transforming them into new ideas is one of the most rewarding aspects of craftsmanship.
While the biological process of cell division in our bodies occurs without intent, I believe the "cell division of ideas" happens through a blend of active engagement and serendipity. We perceive external stimuli through our own unique filters. When we actively embrace and interact with these stimuli, they may unexpectedly evolve into innovative ideas.
In today's world, where we are inundated with information, the ability to view the world through a personal lens and articulate what resonates with us is both unique and enriching. As a student, I first encountered the distinctive values of our company through AXIS. It sparked my interest in the joy of manufacturing, and if this advertisement inspires someone to experience that same excitement, I would be deeply honored to have contributed to this publication.
So, how about you? What does the cell division of ideas mean to you?
This is a series of advertisements produced jointly by Yamaha Corporation and Yamaha Motor Company. This advertisement was created by Yamaha Motor Company.
