Yamaha to Start Collaboration with Audiomack, a U.S. Company that Provides a Music Streaming Service to 100 Million Members in the African Market

Strengthening of the development of digital musical instruments and content rooted in local African cultures

Yamaha Corporation (hereinafter referred to as "Yamaha" or "the Company") announces that Yamaha Music Innovations, its business development base in Silicon Valley, U.S.A., has decided to collaborate with Audiomack, a U.S. company that provides "Audiomack," a music streaming service primarily in the African market.

In recent years, the use of music streaming services has become a common choice for listening to music. However, many of these services impose initial registration fees on artists, creating a financial burden that acts as a barrier for artists in emerging markets, and making it difficult for them to upload their music.

The business model of "Audiomack" is characterized by the absence of such initial registration fees, which has garnered significant support from African artists, creators, and listeners, resulting in over 100 million registered members.

Yamaha has set "contributing to local music culture" as one of its management policies aimed at market expansion. The Company has previously engaged in developing digital musical instruments with enhanced sounds and auto-accompaniment features that allow enjoyment of local pop and traditional music in emerging markets such as India. In line with this policy, Yamaha aims to deepen its understanding of African music culture through this collaboration and strengthen the development of digital musical instruments, other products, and content rooted in local African cultures, thereby contributing to the protection and development of regional music culture in the future.

As the first initiative of this collaboration with Audiomack, the Company co-hosts Audiomack & Yamaha's Zinoleesky "Abanikanda" Remix Contest, inviting participation from young African artists. By creating opportunities for these emerging local artists to express themselves, Yamaha aims to build relationships with artists and creators based in Africa and incorporate their voices into its offerings, enabling the provision of products and services that enhance the enjoyment of sound and music for its African customers.

The Company will continue to actively promote initiatives that support artists' self-expression and contribute to the sustainability of local music culture through collaborations with various partners.

Audiomack & Yamaha's Zinoleesky "Abanikanda" Remix Contest
URL: https://audiomack.com/world/post/zinoleesky-abanikanda-contest

Audiomack connects artists with fans. A music streaming and discovery platform boasting over 30 million monthly users, Audiomack lets artists across the world directly upload unlimited music for free while also boasting a curated library of music from all three major labels and Merlin. Industry-leading features include Connect, a messaging tool for artists to engage with their fans; Supporters, where superfans can directly support their favorite artists; and Audiomod, which allows listeners to speed up, slow down, and edit tracks in real time. With half a million active creators, Audiomack spotlights rising artists and music scenes from across the globe and is a top-5 music app on Android in 17 African countries.