Establishment of a Local Sales Subsidiary for Musical Instruments and Audio Equipment in the Philippines

Yamaha Corporation (hereinafter referred to as "Yamaha") announces that it has established a local sales subsidiary for musical instruments and audio equipment in the Republic of the Philippines, one of the emerging countries expected to show remarkable growth in the future.

While sales in this market were entrusted to local import agents in the past, the local sales subsidiary will take the lead in promoting the business with the aim of accelerating sales growth in the future.

Outline of the new sales subsidiary

Name Yamaha Music Philippines Inc.
Location Makati City, National Capital Region, Republic of the Philippines
Representative Koichiro Onoe
Product line Musical instruments and audio equipment, etc.
Capital 120 million Philippine pesos (wholly owned by Yamaha)
Organization 19 employees (including 3 expatriates)
Sales target ¥4 billion in the fifth year of establishment
  • Note that the start of operations is scheduled for October 2023.
  • The content of the press release is accurate as of the date of publication, but please note that it may be subject to change following publication.
  • Product names, company names, etc. in this document are trademarks or registered trademarks of this company and other companies.