Yamaha develops businesses on a global scale in three domains of musical instruments, audio equipment, and others (industrial machinery and components). We challenge business on new fields leveraging the technologies and sensitivities cultivated for over 130 years.
Yamaha at a Glance
Yamaha aims for its corporate goal, "Sharing Passion & Performance" through business centered on sound and music, providing various services and products including acoustic to digital musical instruments as well as PA equipment and AV products. We will further enhance our strengths as a comprehensive musical instrument manufacturer, boosting brand power to become a highly profitable enterprise.
History of growth
Since our foundation in 1887, we have aimed to contribute to the enriched lifestyles of people while centering our business on sound and music over 130 years.
1887- 1950's: Founding Period and Realization of Domestic Production
Company founder Torakusu Yamaha ventured into the domestic production of organs after being asked to repair an imported reed organ. Shortly thereafter, he began the production of pianos. In this way, Torakusu Yamaha laid the foundation for Yamaha's musical instrument business, which remains the Company's core business to this day.
1950's-1960's: Spread of Music Culture and Venture into New Businesses
With the desire to communicate the joy of music to a great number of people, Yamaha began efforts to popularize music. While spreading music culture, Yamaha began leveraging the technologies and sensitivities, cultivated through the development of musical instruments to develop new products, thereby expanding its business domains.
1960's-1970's: Major Leap as a Comprehensive Musical Instrument Manufacturer
Yamaha expanded its product domains to extend from acoustic musical instruments to digital ones and encompass various instrument types, such as strings, winds, and drums. By doing so, Yamaha became a globally unique and comprehensive musical instrument manufacturer involved in the production of a diverse range of musical instruments.
1970-1990's: Evolution of Technologies
Recognizing the need to develop electronic components on its own in order to improve the sound quality of digital musical instruments, Yamaha began the in-house manufacture of semiconductors. Yamaha's unique LSI helped the Company create a large number of original digital musical instruments and audio equipment, thereby driving a genuine trend of digitization. Also, Yamaha made use of its production technologies for musical instruments to commence its FA equipment and automobile interior wood components businesses.
1990's to present: New Value Provision through the Integration of Diverse Technologies
Combining acoustic and electronic technologies, Yamaha is working to revitalize demand through the development of new product lineups that combines the strengths of both technologies. In addition, Yamaha has included overseas companies under its corporate umbrella through M&A that will contribute to the future growth of its businesses.
Yamaha's various business centered on sound and music
Yamaha's global network
Yamaha products can be seen everywhere around the world as a result of our active global expansion activities throughout 60 years. Currently, Yamaha is expanding its business on a global basis with direct operating locations in over 30 countries and regions. We aim for the further expansion through sales and music popularization activities that meets the needs of our customers in each region. In addition, we are currently progressing with the construction of new production plants in Indonesia and India, actively exploring the new market.