Message from the President

Creating a Future Where Individuality Shines through the Power of Sound and Music

We at the Yamaha Group share our corporate philosophy, “Sharing Passion & Performance,” and contribute to the well-being of people around the world while focusing our business on sound and music.

Based on this philosophy, we have established a new management vision for the medium to long term: “Creating a future where individuality shines through the power of sound and music.” This vision reflects our aspiration as Yamaha to co-create social value through collaboration with diverse stakeholders. To achieve sustainable and robust growth in the medium to long term, Yamaha is committed to creating new customer experiences, expanding its business domains, investing in growth markets and developing new ventures.

Under our policy of “Setting sustainability as a source of value,” we will continue to solve social issues through the power of sound and music, as well as the technology and sensibilities cultivated through over 130 years of business activities since our founding in 1887. Our focus areas are “People,” “Society” and “the Earth.” We will explore new possibilities by building connections between people through music, providing safety and peace of mind to society via sound and music and realizing resource circulation on a global scale.

At Yamaha, we believe that sound and music can have a powerful and enriching influence on people's lives. Drawing on our unique strengths, we are striving to create long-term value.

We greatly appreciate your continued support and partnership.

Atsushi Yamaura

President and Representative Executive Officer
Yamaha Corporation