Yamaha Design “Synapses” Yamaha GINZA V.I.
Comprehensive image and signage plan for the flagship store.
The oblique latticework of the facade evokes a Japanese aesthetic, while at the same time echoing the acoustically functional design of the wall pattern in Yamaha Hall. Glass panels are overlaid with variegated shades of gold leaf and laid out on the wall with a rhythm that expresses the timelessness and musicality of the Ginza.
The logo takes the oblique lattice design of the building’s exterior and of the walls of Yamaha Hall, and makes that the symbol of the building. The central diamond angled at 45° with other diamonds at random angles express a musical dynamism and the liveliness of a gathering spot.
Consistent typography and a simple design free of all unnecessary elements serve both the function of being easy to read and of conveying the sophistication of the Ginza.
A coherent design logic unifies the building facade, the first-floor portal, and the interior trim on every floor—designed to resonate with the neighborhood of the Ginza and to be an inviting place where people gather together around music.
- Nobumasa Tanaka
- Yamaha Design Laboratory