You Are Here

Milan Design Week 2023

Yamaha Corporation is a Japanese company that makes and sells a broad range of musical instruments and audio equipment. Through our businesses, we work to help people around the world lead rewarding, fulfilled lives.

Although music may not be absolutely essential to survival, we believe that it brings richness and color to one’s existence, and is thus indispensable to leading a fulfilled, truly human life. Musical instruments can sometimes be an extension of your body, and at times a cherished partner. We at the Yamaha Design Laboratory believe that there is a special intimacy to the presence of an instrument that makes it truly "with us," unlike the simple inanimate presence of other objects. For this exhibition, we have created furniture that makes life with musical instruments fun, crafting spaces for them in our daily lives and lowering the barrier to simply sitting down and playing, designs that bring them into our conversations and add music to our existences. The title of our exhibition, "You Are Here," symbolizes the value of being present.

In this era of uncertainty and tumultuous change, we believe that it is all the more important to feel the reality of a treasured presence. "You Are Here" is a voice for the times that reaffirms the value of being present, and at the same time, an expression of our joy in welcoming you here today.

Title You Are Here
Dates April 18 (Tue.) to 23 (Sun.) 11am-7pm (local times) *until 6pm on final day
Venue BIANCHIZARDIN Contemporary Art (Via Pietro Maroncelli 14, 20154 Milan, Italy)
Entry fee Free

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