"Yamaha" brand has been selected as one of the "Best Japan Brands*1 2022", for the eight consecutive year, by Interbrand Japan, Inc.*2, Japan’s biggest branding company.
Yamaha Brand Rises to Rank No. 28 in the "Best Japan Brands 2022"
The top 100 brands in the "Best Japan Brands" are selected brands originating in Japan. The unique Brand Valuation Criteria for Inclusion evaluates their brand value from three specific analyses: financial performance, role of brands, and brand strength. The total value of the "Yamaha" brand, the shared brand of Yamaha Corporation (hereinafter "Yamaha") and Yamaha Motor Co., Ltd., increased by 22% from last year’s brand value and resulting in the rise of the brand value rankings from 30th to 28th place. The Yamaha Group was recognized for its growing business performance while connecting people and creating "excitement" in response to changes in the way we live and work due to the COVID-19 pandemic, and for embodying the Brand Promise "Make Waves" by opening experiential branded stores.
The Yamaha Group will continue to develop broader, deeper, and longer ties with its customers and society, and is committed to empower them to "Make Waves" with their sound and music.
The link below is an interview with Hiroko Ohmura, Executive General Manager of Brand Development Unit, which is featured on the "Best Japan Brands 2022 Brand Leaders Interview" page.
*1 Best Japan Brands: Interbrand quantifies the brand value in monetary terms and announces the top 100 Japanese brands in a ranking format every year. This year's announcement was the 14th of its kind. The world pioneering methodology for quantification of brand value developed by Interbrand has been certified by ISO and has become a global de facto standard.
*2 Interbrand Japan: Interbrand Japan is the Japanese base of Interbrand, a world’s leading brand consultancy for over 45 years. Since its establishment in 1983 in Tokyo, Interbrand Japan provides total branding services to a variety of organizations and public agencies.
For more details of the Best Japan Brands 2022, please see: