Yamaha Artist Services, Nashville


Chris Gero - Vice President

AR Responsibilities:
  • Piano - Pop, Contemporary, Jazz, New Age, Country, Christian / Gospel
  • Pro Audio Products
  • Commercial Audio Products
  • Digital Musical Instruments
  • Synthesizers
  • Recording Products
  • Portable Keyboard Products
Other areas of responsibility:
  • Corporate Concert Production
  • TV & Film and Stage Placement
  • Yamaha All Access Magazine development and production
  • Recording Industry Strategic Alliances
  • Tour and Festival and Event Sponsorship
  • Cartage House and Product Placement
  • Corporate Artist Website development and production

Yamaha Artist Services, Nashville (YASN) combines all artist related activities into one external, high-profile artist / product brand image. YASN's primary function is the continued development of artist endorsements and the coordination of activities of the five other Artist Relations departments at YCA as a whole on the corporate level to better image Yamaha's premiere high profile artists worldwide.

YASN solely manages the high profile relationships of such artists as: Paul McCartney, Elton John, Norah Jones, Alicia Keys, Sheryl Crow, Britney Spears, David Gray, Phil Ramone, Steve Winwood, Justin Timberlake, Randy Jackson and Vanessa Carlton to name a few.

As a full service concert production team, this very unique group has also developed and produced the largest artist concerts in Yamaha's 110-year history, including the 2003 tribute to Sir Elton John and the 2000 Millennium Michael McDonald tribute concert. Additionally, YASN is responsible for the development and production of Yamaha All Access, the highly acclaimed Yamaha artist branded magazine.

As important as the development of celebrity profiling through our products, YASN oversees product branded opportunities through various placement platforms such as TV, film, cartage houses, tours, festivals and events. YASN is also currently developing and managing Yamaha's new artist web site.

For consideration to be a Yamaha Artist, please contact artists@yamaha.com