Jalissa Gascho – Manager, Artist Relations and Education
AR Responsibilities:
- Woodwinds
- Brass
- Strings
- Percussion
The mission of Yamaha Artist Services Indianapolis (YAS-IN) is to promote Yamaha’s Band and Orchestral Division as the Nation’s leader in music education while positioning Yamaha Artists as one of our strongest assets.
YAS-IN is responsible for Yamaha’s Band and Orchestral Artists, including brass, woodwinds, strings, and percussion. YAS-IN is proud to have some of the finest musicians in the world representing all genres of music, including blues, classical, jazz, and rock. Our roster is comprised of educators, professional performers, and influential musicians. Yamaha Artists appear everywhere, from rock venues to symphony halls, jazz clubs to conservatories, and drum corps to music festivals.
Yamaha is dedicated to education and incorporates artists in our educational programs. They present clinics worldwide, appear with the Yamaha Young Performing Artists Program, instruct at our Sounds of Summer percussion camps, and many are featured clinicians at Music for All festivals and U.S. band events. We link hundreds of artists with band directors and music students nationwide.
Additional office efforts include communication with artists, leveraging artist assets, artist roster management, web and social media oversight, instrument assistance, managing the YAS-IN Internship Program, and furthering Yamaha’s music education initiatives. One of YAS-IN’s crucial responsibilities is to act as a bridge between Yamaha Corporation and Yamaha Artists.
The quality of Yamaha Band & Orchestral Instruments results from years of interaction between artists and designers. Yamaha has established a trusted dialogue with our Artists, and it is through this dialogue that the refinement of some of the best instruments on the planet exists. Artist involvement in product development, corporate representation, and education is of the highest priority to us. We are proud to support the artists who represent us day in and day out as they expose the credibility of our musical instruments. Yamaha Artists worldwide take the title of "Yamaha Performing Artist" very seriously because they know that they represent an elite group of gifted musicians and the team of designers responsible for their instruments.
Endorsements
The first step to an endorsement is for you to have an established music career and to love and play Yamaha exclusively. If you currently play Yamaha instruments and know they are your first choice of musical expression, consider applying for a Yamaha artist designation. A person must have an established career in the music industry if he or she wishes to be considered as a Yamaha artist. By its definition, an endorsement is when an artist fully commits and stands by a particular product. In other words, that product is the best and only product an artist wants to use.
From a business standpoint, a manufacturer endorses an artist because that artist is popular enough to influence many consumers. In other words, the manufacturer receives more product sales due to the Artist's overwhelming exposure.
Through this mutual relationship, Yamaha does not serve as a booking agency or management service. We offer sound advice and solid referrals, but it is incumbent on the artist to define and propel his or her career. Although Yamaha cannot provide free instruments or pay artists to play our products, our artists are offered exclusive artist pricing and specialized services through our ateliers in New York and Los Angeles. We take great pride in our artist roster, comprising some of the best musicians on the planet.
Here are some of the considerations for our endorsements:- Instrumentalist with a nationally recognized symphony orchestra, ensemble, or band
- Full or part-time position at a university or music school
- Teaching credentials from an accredited university or music school
- Record sales approaching Gold status or above
- Television, studio, movie, and video credits
- Participation in high-visibility tours
- Yamaha Player - Does the artist already play Yamaha? We love signing artists who truly believe in our product and have already chosen Yamaha to represent their musical voice.
- Popularity - As listed above, an artist’s popularity is essential. Will he or she influence the buying public?
- Talent - We uphold the quality of the many talented artists on our roster. Because of this philosophy, we are honored to have legends and longevity on our roster.
- Personality - Every Yamaha Artist has their own personality, and we take great pride in our roster. We remain very selective about who is chosen. Receiving a Yamaha endorsement is being accepted into our family.
Application Process
We need to receive a completed promotional package from you in order to begin your application process.
The package should include the following:- Official Yamaha B&O Artist Endorsement Application
- Resume
- Performance Bio
- Discography
- Current recordings (CD, DVD, MP3)
If you would like to receive a copy of the official Yamaha B&O Application or if you have any questions, please email jgascho@yamaha.com.
We accept Electronic Press Kits (EPK) but still require completing the application. Incomplete applications will not be considered.
If you are interested in support as an artist/clinician, you must also include:- One-page clinic outline
- Video of a recently presented clinic
Once we receive your materials, we will respond as promptly as possible. Thank you for your patience.