NASHVILLE, Tenn. (March 31, 2009) Movie goers who take in DreamWorks Animation's latest blockbuster Monsters vs. Aliens
are treated to a Yamaha sighting of the now extinct DX7
synthesizer. YCAA, Inc. began working with Dreamworks in 2007 to fulfill the company's vision of animating the prized synthesizer for a specific scene.
In a rather comical attempt to make peace with the aliens aboard a UFO that has landed in the United States, an animated President (Stephen Colbert) performs the familiar alien melody from Close Encounter of the Third Kind
. When that doesn't seem to be working, he breaks into "Axel F" from Beverly Hills Cop
, and he plays both on none other than the Yamaha DX7.
The DX7 was one of the most popular digital synthesizers ever created, manufactured from 1983 to 1986. The DX7 family remains popular to this day with many recording and performing artists. It has been used by Stevie Wonder, Depeche Mode, Babyface, U2, The Cure, Elton John, Toto, Lynyrd Skynyrd, Beastie Boys, Herbie Hancock, Queen, Talking Heads, and more, and now, the President.
Monsters vs. Aliens
revolves around a California girl named Susan Murphy who is unwittingly clobbered by a meteor full of outer space gunk on her wedding day and mysteriously grows to 49-feet-11-inches tall. Alerted to the threat of this new monster, the military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of other monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus.
Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, The President is persuaded by General W.R. Monger to enlist the motley crew of Monsters to combat the Alien Robot and save the world from imminent destruction.
The animated adventure dominated the weekend box office, pulling in a record-breaking $33 million on 3-D screens and a total $59.3 million in the United States and Canada.
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