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Yamaha Provides Gear to MTV's The American Mall

American Mall
NASHVILLE, Tenn. (August 11, 2008) — Yamaha Corporate Artist Affairs, Inc. recently provided gear to The American Mall, a musical being brought to the MTV network by the producers behind the phenomenon High School Musical. Yamaha placed 153 products on the set of this production, including a CFIIS 9' grand piano, T116 and M475 upright pianos, 2 RGX series electric guitars, 4 Pacifica electric guitars, a DD65 digital drum kit, several keyboards and a full band's worth of brass and woodwind instruments. The American Mall debuts Aug. 12 at 9 p.m. ET.

"We are honored that the producers turned to Yamaha to carry out the musical component of this new production," comments Chris Gero, vice president of Yamaha Corporate Artist Affairs, Inc. "It is definitely a unique opportunity for us to showcase how large and diverse our range of products truly is."

High School Musical producers Bill Borden and Barry Rosenbush based this romantic comedy around the relationship between two young musicians and their respective personal and professional struggles.

American Mall
The star of the movie is Bulgarian-born Canadian actress Nina Dobrev (Degrassi: The Next Generation). Her co-star is Rob Mayes, a relatively new actor to the film and television world last seen in The Horror Convention Massacre. The film revolves around Ally (Dobrev), a high school grad and singer/songwriter who is battling to save her mother's music store and to keep the boy she loves, Joey (Mayes), a musically gifted young janitor who fronts a garage band.

Autumn Reeser (The O.C.) plays Ally's mean-girl adversary Madison, a spoiled and ruthless mall heiress who tries to shut down the music store and steal Ally's boy. Shot at a mall in Provo, Utah, the production also stars Wade Allain-Marcus (Friends with Money), Bianca Collins (Unfabulous), Rodney To (Betaville), Neil Haskell (One Life to Live), Blythe Auffarth (The Girl Next Door) and Yassmin Alers (Across the Universe).

The teen musical, directed by Shawn Ku, will premiere on MTV this summer, followed by a quick DVD release.

Yamaha Provides Gear to MTV's <i>The American Mall</i>
— Musical romantic comedy will feature CFIIS, 2 Uprights, 6 Guitars, and More! —