Alicia Keys Prefers the Color Purple

NASHVILLE, Tenn. (Nov. 30, 2007) — Yamaha Corporate Artist Affairs, Inc. recently provided a CFIIIS for Alicia Keys' video to her new single, "No One," and it was painted her favorite color: purple. This was the second time the artist has requested to have a Yamaha piano painted this hue.

"We are glad we were able to meet Alicia's needs for her newest release, which is not surprisingly quickly climbing the charts," comments Chris Gero, Vice President for Yamaha Corporate Artist Affairs, Inc. "Alicia is a remarkable artist and we're delighted to support her in all of her endeavors."

"No One" is the first release off Keys' new album As I Am, which was released Nov. 13. The nine-time Grammy award winner debuted the single on the MTV VMAs. As expected, the album and single have quickly taken Billboard by storm with No. 1 landings on multiple charts. Keys has officially tied a record with Britney Spears, becoming the second female artist to have her first four albums top the Billboard charts.

The video for the single was shot in early September in downtown Los Angeles, and according to Keys it depicts the emotions of not letting anything get in the way of a good thing. Keys will kick off a world tour promoting her third album in January 2008.

Keys' previous albums Songs in A Minor and The Diary of Alicia Keys both topped the charts and earned her Grammy awards for Best R&B album, Best R&B Song, Female Artist of the Year and Best R&B Single, among other awards. Keys was the best-selling female R&B artist of 2004.

Alicia Keys Prefers the Color Purple
— Yamaha provides purple piano for artist's first video from her new album —