Yamaha Music School Established in Riyadh as First Officially Authorized Music Education Facility in The Kingdom of Saudi Arabia
Yamaha Corporation (below, "Yamaha") is pleased to announce the opening of the Yamaha Music School Riyadh in the Kingdom of Saudi Arabia (below, "Saudi Arabia") in November 2021 as the Kingdom's first officially authorized music education facility.
Saudi Arabia is known to be among the countries with the strictest religious discipline in the Middle East and Gulf region, and for the past 50 years it has banned the performance or playing of music in public places. However, in response to the changes in this situation brought about by the Saudi Vision 2030* policy, which the country has been actively promoting, and after applying since 2016 for a license to operate music classes, which was approved by the local authorities, Yamaha has succeeded in opening the Yamaha Music School Riyadh — the first officially authorized music school in the private sector.
The Yamaha Music School Riyadh is located in a shopping mall in the center of Riyadh, the capital of Saudi Arabia, and is adjacent to a showroom displaying Yamaha musical instruments and audio equipment. Various lesson programs are available to meet a wide array of needs from 4-year-old children to adults interested in music. In addition to piano, keyboard, electric guitar, and violin courses, the school also plans to offer courses in drums, wind instruments, and more.
Yamaha is also planning to open schools in Jeddah and Al Khobar, which are major cities in Saudi Arabia, and to establish music promotion activities in Saudi Arabia and contribute to the development of music culture throughout the Kingdom.
Comments from Mohammed Al Mulhem, CEO of the Music Commission, Ministry of Culture, Saudi Arabia
This is the first Yamaha Music School to open in Saudi Arabia. This means that everyone with an interest in music has been promised the opportunity to take music lessons at this school.
Comments from Kennei Sakai, General Manager of Asia-Pacific Sales Division
Yamaha is glad to share its corporate philosophy of "Sharing Passion & Performance," and we hope to contribute to the enrichment of people's lives through sound and music. We are tremendously pleased to open a government-approved music school in Saudi Arabia, and through this music school, to be able to provide the people of Saudi Arabia with the joy and excitement of music and the pleasure of playing musical instruments. "Quality of life" is a significant theme in Saudi Vision 2030, which aligns with Yamaha's goal of enriching people's lives. With the opening of this school, we hope to further contribute to the development of music culture and education in Saudi Arabia.
- *Saudi Vision 2030: A strategic framework for Saudi Arabia to diversify away from dependence on oil revenues.