Yamaha's Sonogenic SHS-500 Keytar Wins Silver Award in the DFA Design for Asia Awards 2020
Now the Recipient of Four International Design Awards
Yamaha Corporation's Sonogenic SHS-500 keytar has been selected for the Sliver Award in the DFA Design for Asia Awards 2020. This is the fourth design award to be won by the SHS-500, following the iF Design Award (2020), Red Dot Design Award (2020), and the German Design Award 2021 (2020).
Sonogenic SHS-500 Keytar
The Sonogenic SHS-500 is a "keytar," a digital keyboard that can be held like a guitar, which is designed to allow anyone to experience the fun of musical performance immediately, even if they've never played a keyboard before. With a JAM function that automatically matches notes played on the instrument to the chord progressions of songs played on connected smart devices, the SHS-500 allows even beginners to enjoy performing along with their favorite songs. Weighing just 1.5 kg with a built-in speaker, this instrument can be operated using batteries only and comes equipped with 30 instrument voices, a knob that lets you control a wide range of effects, and even a MIDI terminal. The Sonogenic SHS-500 features a simple design while still being a great choice for full-fledged performances and musical composition.
DFA Design for Asia Awards
The DFA Design for Asia Awards is a Hong Kong Design Centre program that was launched in Hong Kong in 2003 to celebrate design excellence and acknowledge outstanding designs with Asian perspectives. DFA awards are presented to companies and designers whose superior work reflects Asian lifestyles and who are influential in the design field. In addition to the top prize—the Grand Award—and three other special awards, Gold, Silver, Bronze, and Merit Awards are presented to winners chosen from a total of 26 different categories. Yamaha previously received the Grand Award for its YEV electric violin in 2017 and the Grand Award with Special Mention for its VenovaTM casual wind instrument in 2018.