Remote Cheering System 'Remote Cheerer powered by SoundUD' Selected in the Good Design Awards 2020

– 291st award over 37 consecutive years since 1984 –

Yamaha Corporation is pleased to announce that this year its Remote Cheering System 'Remote Cheerer powered by SoundUD' has received the Good Design Award, which is an award sponsored by the Japan Institute of Design Promotion.

This represents the 291st such award won by Yamaha in the 37 consecutive years since 1984, including the 2017 Grand Award for its casual wind instrument, Venova™. All of these award-winning designs embody the Yamaha design philosophy, which sets forth five fundamental qualities: designs should have Integrity, should be Innovative, Aesthetic, and Unobtrusive, and should show a commitment to Social Responsibility.

[ Image ] Good Design Award 2020

Although it may seem very timely during the COVID-19 outbreak, this clever system utilizing advanced acoustic research actually has wider usage scenarios in normal life: for example, more inclusive systems for people with restrictions who can't travel to watch events, as well as building support for smaller events, too. This remote cheering system could help to broaden and deepen inclusion in live events.

[ Image ] 'Remote Cheerer powered by SoundUD'
'Remote Cheerer powered by SoundUD'

In recent times, there are increasing opportunities to appreciate live music, sports, lectures and more through public viewing, streaming services, or the TV and radio. However, it has not been possible for those watching from home or afar to have their excited voices of support reach venues.

This system, which is in the process of being patented, was created to solve this problem through 'SoundUD' technology*. Those wishing to go to a venue but unable to do so due to being busy with childcare, hospitalized, or even overseas can have their support sent from afar through speakers at venues by using this system. This new style of viewing enables interactive support by connecting remote locations with venues, so venue attendees and viewers far away can be united in their support.

  • *Technology used to implement Sound Universal Design standardized by the SoundUD Consortium (Secretariat: Yamaha Corp.). Sound and space are used together at supported spots to deliver easily accessible, important information to those locations. Using this technology, applications are being developed such as the 'Omotenashi Guide' application (provider: Aerial Acoustic Communications Association), which provides information as text in foreign languages for users who do not understand information provided in Japanese through means such as audio announcements.
    ・SoundUD Consortium official website:

The Good Design Award is a comprehensive and annual program for the evaluation and commendation of design, organized by Japan Institute of Design Promotion. Its origin was the "Good Design Selection System" established in 1957 by Ministry of International Trade and Industry.

Good Design Award Official Website: