Yamaha Will Exhibit More Than 75 New Products and Present Major Concert Events at the NAMM Show 2020
Yamaha will showcase more than 75 new products and sponsor headline concert events, including an anniversary concert featuring the world's famous funk band Tower of Power, at the NAMM Show 2020, the world's largest music products trade show, to be held from January 16 to 19 in Anaheim, California, USA.
The world's premier musical instrument and audio brand will offer a powerful display of technology and innovation in more than 34,000 square feet of exhibition space in and around the Marquis Ballroom at the Anaheim Marriott Hotel, located adjacent to the Anaheim Convention Center. Yamaha will also put a bright spotlight on its Brand Promise "Make Waves," the company's global pledge to inspire people at every level to progress personally, come together with others and make an impact through music.
In the Yamaha main booth, Yamaha Keyboards will unveil a family-friendly portable keyboard with high-quality Voices and special learning tools, as well as an addition to one of its acoustic product lines that adds design enhancements and new technology to broaden its range of utility and expressiveness. Guitars will launch a revamped acoustic guitar series featuring the groundbreaking Atmosfeel pickup and preamp system, as well as fresh new finishes for several lines of electric guitars, while Percussion will roll out products ranging from enhanced software to a signature instrument to a compact gigging set. Pro Audio will roll out new loudspeakers from Yamaha and NEXO. Winds & Strings will debut a wide assortment of band and orchestral instruments, including an addition to the line of SILENT™ SERIES.
Commercial Audio, including NEXO, as well as Steinberg, Line 6 and Ampeg will exhibit around the Yamaha main booth.
Yamaha will also host three major concerts events on the NAMM Yamaha Grand Plaza Stage situated outdoors on the Anaheim Convention Center Grand Plaza. Beginning on Thursday, January 16 will be the "NAMM Foundation Celebration for Music Education," featuring three-time GRAMMY-winning singer and songwriter Sarah McLachlan. On Friday, January 17 Yamaha will kick off the premier event of NAMM, the "Yamaha All-Star Concert on the Grand 2020," a multi-artist, multimedia extravaganza for all attendees, on the NAMM Yamaha Grand Plaza Stage. We will close the weekend's concert festivities on Saturday, January 18 with the "Tower of Power 50th Anniversary Concert," also on the Grand Plaza Stage.
Yamaha will power all major concert events during NAMM with the company's award-winning commercial audio gear, including RIVAGE PM Series Digital Mixing System and NEXO STM Series line array speakers.
"Yamaha is ready to inspire and energize this year's NAMM Show, not only with exciting new instruments and gear but also with superstar-quality music events," said Tom Sumner, president, Yamaha Corporation of America. "We have made it our mission to touch off the creative passion of every one of the tens of thousands of music lovers and experts expected to attend this year, so that they may inspire others in turn."
To help media guests cover the booth, Yamaha will host a Media Lounge across from the main display, allowing the media and other content creators a convenient place to report on Yamaha and other NAMM show events.
For more information, please visit the Yamaha booth at the NAMM Show 2020 in the Anaheim Marriott Hotel, Marquis Ballroom, January 16-19, 2020, or visit Yamaha NAMM website.
- Yamaha NAMM 2020: www.yamaha.com/namm/ (will be updated on January 16 local time)
Notes: Rollouts of the products and services mentioned above will differ depending on country and region.
About Yamaha Corporation
Since its founding in 1887, the Yamaha Corporation Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, and other products and services related to sound and music. With our unique expertise and sensibilities, gained from our devotion to sound and music, Yamaha is committed to creating excitement and cultural inspiration together with people around the world.
For more information, please visit: https://www.yamaha.com/