January 28, 2019

"Make Waves"
Launching Yamaha's New Brand Promise

Announced at the 2019 NAMM Show – World's Biggest Music Products Trade Show

Yamaha Corporation established the new brand promise "Make Waves" as our pledge to our customers. Yamaha unveiled the new brand promise at the 2019 NAMM Show, the world's biggest music products trade show, held January 24-27 in Anaheim, California. President and Representative Executive Officer Takuya Nakata explained the new "Make Waves" concept at the "Yamaha All-Star Concert on the Grand," a major live event held as part of the 2019 NAMM Show.

A brand promise expresses clearly and simply the value Yamaha offers its customers. The expression "Make Waves" captures the moment when customers feel enthusiastic excitement. Yamaha wants to be a company that inspires its customers' passion and helps them make a step forward to express their individuality, emotion and creativity.

In April 2019, the Yamaha Group will begin to implement the new brand promise worldwide.

"With 'Make Waves' as our brand promise, we at Yamaha want to continue to be a company supporting the challenges and passion of each and every one of our customers by providing products and services that create enthusiastic excitement among customers. As we fulfill our brand promise, we will continue on our journey as an indispensable, brilliantly individual company."

[ image ] Takuya Nakata, Yamaha President and Representative Executive Officer, speaking at the NAMM concert
Takuya Nakata, Yamaha President and Representative Executive Officer, speaking at the NAMM concert

"Make Waves" represents the transformational impact sound and music can have on individuals. Thus, the "Make Waves" concept focuses on our passions and what matters most to our customers, namely, to express themselves and make an impact, to progress personally as a listener and player, and to come together with others.

Yamaha is committed to empower our customers to "Make Waves" with their sound and music.

Since its founding in 1887, the Yamaha Corporation Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, and other products and services related to sound and music. With our unique expertise and sensibilities, gained from our devotion to sound and music, Yamaha is committed to creating excitement and cultural inspiration together with people around the world.

For more information, please visit: https://www.yamaha.com/