April 3, 2018
"Sharing Passion & Performance"
at Prolight+Sound and Musikmesse 2018
Yamaha will exhibit a large range of new products featuring the latest technology and new exciting features at Frankfurt Messe from 11th April to 14th April in the Portalhaus (next to Hall 11). This year, the company will make its booth a more exciting place to be with many activities designed not only to inform but also to entertain in order to demonstrate its 'Passion for Music'.
There will be live performances from great artists and a range of other exciting activities including 'learn to play', keynote speakers (talking about the future of music) and its own unique Yamaha 'Late Night Show' running all day that will be covering a wide range of music related topics all in an entertaining style. Furthermore Yamaha will offer songwriters the rare chance to meet A&R managers from major record labels to get feedback on their own songs and qualify for the finals of the European Songwriting Awards.
The company will also provide a variety of video contents, which can be enjoyed at https://europe.yamaha.com/en/news_events/contents/musikmesse/. The two roving musician reporters - Parisa Tarjomani and Luca Hänni - will be exploring the Yamaha passion for music by interviewing visitors and artists, as well as taking part in the many fun events.
Yamaha also participate in Prolight+Sound 2018 at Frankfurt Messe from 10th April to 13th April in Hall 3.1 / Stand E50.
#yamahamusic #passionformusic #musikmesse2018
Message from Mr Thomas Schöpe, President of Yamaha Music Europe GmbH
I am delighted to announce that this year at Musikmesse and Prolight+Sound 2018 through the introduction of new products and services we will embrace our corporate slogan "Sharing Passion & Performance" with all our dealers, end-users and artists.
This year's show is going to be more entertaining than ever as we are doing something new and exciting by presenting a number of different events and activities for your entertainment so come join us and experience our Passion for Music!
- Rollouts of the products and services will differ depending on country and region.
The Yamaha Late Night Show
WED – SAT 11:30am – 06:00pm
Artists and other industry experts will take center stage in "Portalhaus" where the Late Night host Chris Brow will present exclusive performances, interviews, product introductions and panel talks – Live!
THU & FRI 1:00pm – 2:00pm
Hear what industry experts from across the music industry have to say on key topics including streaming strategies, creativity in the musical world, putting new artists first, and musical therapy.
WED – SAT 10:00am – 5:00pm
Experience a great line-up of artists making the most of all our fantastic products.
To all songwriters: Perform live or bring your USB sticks!
Meet A&R managers from record labels and get feedback on your own songs. Your chance to join the final of the European Songwriting Awards.
With the widest collection of Yamaha instruments and AV equipment ever assembled in Europe, come and try them out for yourself.
About Yamaha Corporation
Since its founding in 1887, the Yamaha Corporation Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, and other products and services related to sound and music. With our unique expertise and sensibilities, gained from our devotion to sound and music, Yamaha is committed to creating excitement and cultural inspiration together with people around the world. For more information, please visit: