January 19, 2017
Yamaha Goes Big at Winter NAMM
with Launch of over 70 New Products
Yamaha, the world's largest musical instrument manufacturer continues its dominant presence at the 2017 NAMM Show, being held January 19-22 in Anaheim, California, United States of America.
The company is introducing 77 new products at NAMM this year, expanding its mission of creating innovative instruments and products that offer musicians unlimited creative expression. Product experts will be on hand for informative product demonstrations and artists will be performing live on the main stage in the Marriott Marquis Ballroom throughout the show.
Yamaha will stream product news, interviews and highlights at www.yamaha.com/namm and will host a Blogger Lounge in the Marriott Elite Ballroom 3, across from the main display, allowing the media and other content creators a convenient place to write about Yamaha or other NAMM show events.
Yamaha is also hosting an invitation-only dealer event, the Heart of Inspiration, on Friday night after the show closes with multimedia presentations and featured artists.
"NAMM 2017 marks several important Yamaha milestone anniversaries," said Hitoshi Fukutome, president, Yamaha Corporation of America. "We will celebrate 50 years crafting Yamaha wind instruments, guitars and drums. We will also commemorate 30 years of two categories that literally changed the music products industry: the Disklavier and Digital Mixers. The entire Yamaha team is excited to meet with music dealers, educators, artists and other show attendees to demonstrate the passion we put into everything we do."
For more information, visit the Yamaha booth at the 2017 NAMM Show in the Anaheim Marriott Hotel, Marquis Ballroom, January 19-22, or usa.yamaha.com.
Rollouts of the products and services mentioned above will differ depending on country and region.
About Yamaha Corporation
Since its founding in 1887, the Yamaha Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, and other products and services related to sound and music. We are pleased, indeed, that Yamaha touches on the lives of and brings joy to so many people around the world.
For more information, please visit: http://www.yamaha.com/