Presenter:Mitsuru Umemura Senior Executive Officer General Manager, Musical Instruments Group
Briefing on the Musical Instruments Business
![[ Image ] Presenter:Mitsuru Umemura Senior Executive Officer General Manager, Musical Instruments Group](images/pic-001.jpg)
![[ Image ] Presenter:Hiroo Okabe Senior Executive Officer Deputy General Manager, Musical Instruments Group](images/pic-002.jpg)
Presenter:Hiroo Okabe Senior Executive Officer Deputy General Manager, Musical Instruments Group
Briefing on the Musical Instruments Business
Outline of Today's Presentation
YSD50's Musical Instruments Business Strategy
Medium-term Management Plan
Sales Expansion Plan
Total Demand for Musical Instruments (Excluding Professional Audio Market)
Sales by Product (Worldwide)
Sales Plan by Product (Worldwide)
Sales Plan by Geographic Region (Worldwide)
Sales Plan by Product (Japanese Market)
Sales Expansion Plan by Product (Japanese Market)
Growth in the Japanese Market
Sales Plan by Product (North American Market)
Sales Expansion Plan by Product (North American Market)
Total Piano Demand in the United States
Yamaha's "Total Piano" Product Policy
Growth in the North American Market
Sales Plan by Product (European Market)
Sales Expansion Plan by Product (European Market)
Growth in the European Market
Sales Plan by Product (Chinese Market)
Sales Expansion Plan by Product (Chinese Market)
Expand Sales in the Chinese Market
Other Growth Markets
Sales Plan of Professional Audio Equipment
Sales Expansion Plans of Professional Audio Equipment by Region
Growth Strategy for the Professional Audio Equipment Market
Acquisition of Steinberg
Technology Alliance with and Investment in NEXO
Cost Reduction Measures
Musical Instruments Production Network
Manufacturing Base Strategy by Product Group of Musical Instruments
Establishment of New Bases in China
Establishment of New Bases in China
Improving profitability of Musical Instruments and Plans Going Forward
Reforms in Personnel Composition
Reduction in Inventories due to SCM
In this report, the divs forecast for the Company's future performance have been calculated on the basis of information currently available to Yamaha and the Yamaha Group. Forecasts are, therefore, subject to risks and uncertainties. Accordingly, actual performance may differ greatly from our predictions depending on changes in operating and economic conditions, demand trends, and the value of key currencies, such as the U.S. dollar and the euro.