"Yamaha" brand ranked in the "Best Japan Brands*1 2021" by Interbrand Japan, Inc.*2, Japan’s largest branding company for seven consecutive years.
Yamaha Brand Rises to Rank No. 30 in the "Best Japan Brands 2021"
The top 100 brands in the "Best Japan Brands" are selected brands originating in Japan. The unique Brand Valuation method evaluates their brand value from three perspectives: financial forecast, role of brands, and brand strength. The total value of the "Yamaha" brand, the shared brand of Yamaha Corporation (hereinafter "Yamaha") and Yamaha Motor Co., Ltd., increased by 8% from last year’s brand value and rose the brand value rankings from 32nd to 30th place. Yamaha was recognized for its efforts to promote branding as a Groupwide activity under the strong commitment of top management, leading to increased brand value.
Yamaha will continue to develop broader, deeper, and longer ties with its customers and society, and is committed to empower them to "Make Waves" with their sound and music.
*1 Best Japan Brands: Interbrand quantifies the brand value in monetary terms and announces the top 100 Japanese brands in a ranking format every year. This year's announcement was the 13th of its kind. The world pioneering methodology for quantification of brand value developed by Interbrand has been certified by ISO and has become a global de facto standard.
*2 Interbrand Japan: Interbrand Japan is the Japanese base of Interbrand, a world’s leading brand consultancy for over 45 years. Since its establishment in 1983 in Tokyo, Interbrand Japan provides total branding services to a variety of organizations and public agencies.
For more details of the Best Japan Brands 2021, please see: