Yamaha at online event “Believe in Music”

The NAMM Show, the world's largest annual music products trade show held in the U.S. in January, has decided to cancel the 2021 show in light of the COVID-19 pandemic. Instead “Believe in Music,” a new global gathering for people in the musical instrument industry, will be held as an online event. This event features a mix of comprehensive programming and professional education, as well as an interactive marketplace to connect buyers and sellers.

Yamaha will be exhibiting in eight virtual booths in a wide range of categories from guitars, drums, keyboards, pianos, strings, wind instruments to pro audio and music production tools, and introducing new and existing products of Yamaha and group brands such as Bösendorfer, NEXO, Steinberg, Line 6 and Ampeg.
We will livestream a concert and other content during the event, as well as a documentary produced by Yamaha Entertainment Group, which describes the benefits of music to individuals and society.

Believe in Music Week

Period: Monday, January 18 at 9:00 am to Friday, January 22 at 5:00 pm (Pacific Standard Time, USA)
Official website: https://attend.believeinmusic.tv/
* Attendees must first register on the Believe in Music website.
* Product category pages will be accessible continuously until February 28.

You can also check information about our products introduced in the event at:
Yamaha “Believe in Music” special website