Engagement with Stakeholders

  1. Basic Policy
  2. Customers
  3. Shareholders and Investors
  4. Employees
  5. Business Partners (suppliers, clients, and subcontractors)
  6. Communities
  7. The Environment

Basic Policy

In conducting its corporate activities, the Yamaha Group engages with individuals of a variety of interests in the Group.
The major stakeholders of the Yamaha Group are customers, to whom we provide products and services; shareholders and investors; the employees with whom we work; our business partners, including suppliers, clients, and subcontractors; and the communities in which we do business. We also focus on the environment, on which our business activities can have both positive and negative impacts.
As promises to our stakeholders, we pursue “customer-oriented and quality-conscious management,” “transparent and sound management,” and the policies of “valuing people” and “harmony with society.” In order to realize our goal of “sharing passion and performance,” we take opportunities to engage in dialogue with our stakeholders to learn of their opinions and desires and then reflect this input into our corporate activities.
We also solicit opinions on our sustainability activities from NPOs, NGOs, and outside experts and make improvements based on their feedback. In fiscal 2020, we participated in the Stakeholder Engagement Program of Caux Round Table Japan, which saw us taking part in identifying important, industry-specific human rights issues through discussions with 13 organizations, including NPOs and NGOs. This program also served as an opportunity to identify important human rights issues pertaining to the Company.

[ picture ] Opportunities/methods for dialog with major stakeholders

Customers

We aim to inspire our customers and satisfy their hearts and minds through providing products and services.

Major responsibilities
Provide valuable products and services that are safe and offer peace of mind / Promote universal design / Provide appropriate product information / Provide customers with appropriate service and support / Store customer information appropriately
Daily means of communication
Product and service help desks (telephone, e-mail, etc.) / Daily sales activities
Examples of communication

Shareholders and Investors

We actively disclose management information and engage in continuous communication with the shareholders and investors who provide financial support for our corporate activities.

Major responsibilities
Disclose accurate management information in a timely manner / Distribute profit appropriately / Maintain and improve corporate value
Daily means of communication
General shareholders’ meetings / Explanatory meetings for investors / Investor website and e-mail newsletters
Examples of communication

Employees

We respect the independence and sensitivity of each and every employee working for Yamaha. We strive to create environments in which each individual can fully realize his creativity, and aim to create a corporate culture that allows us to provide even better products and services.

Major responsibilities
Evaluate and treat people fairly / Respect human rights and diversity / Utilize and train personnel / Support a wide range of working styles / Ensure health and safety
Daily means of communication
Management awareness survey questionnaires / Labor-management meetings and discussions
Examples of communication

Business Partners (suppliers, clients, and subcontractors)

We see our business partners as partners traveling with us together on the road toward realizing our Company philosophy. We strive to deepen mutual understanding and to maintain and build positive relationships of trust, based on fair and transparent transactions.

Major responsibilities
Select business partners based on fair and rational standards / Engage in fair transactions / Eliminate dubious business relationships / Prohibit abuses of power
Daily means of communication
Daily business activities / Production and sales trend briefing sessions / Policy explanation meetings / Questionnaire surveys
Examples of communication

Communities

When engaging in business activities in each country or region, we comply with related laws, regulations, and international standards, while also giving sufficient attention to environmental preservation and respect for human rights. We also actively participate in various activities contributing to the development of local communities and cultures, and help to build positive communities as a good “corporate citizen.”

Major responsibilities
Coexist with communities and contribute to their development (including promoting culture, training the next generation, promoting welfare, creating employment, and developing skills and technology)
Daily means of communication
Information exchange sessions with local communities and municipalities / Factory tours / Employee involvement in community activities
Examples of communication

The Environment

The environment serves as the foundation for sustainable societies, and we understand the significance of preserving the environment and maintaining biodiversity. In addition to reducing our environmental burden when conducting business activities or providing products or services, we also participate in activities to contribute to the environment.

Major responsibilities
Prevention of pollution / Climate change mitigation / Preserve natural resources / Manage and reduce the use of chemical substances / Protection of biodiversity
Daily means of communication
Exchange of information and dialog with communities and NPOs/NGOs