Engagement with Stakeholders

  1. Opportunities and Methods for Communicating with Key Stakeholder
  2. Customers
  3. Shareholders/Investors
  4. Employees
  5. Business partners (suppliers, clients, subcontractors)
  6. Local communities
  7. Global environment

The Yamaha Group’s business activities are conducted through relationships with various interested parties. We consider these parties to be key stakeholders and categorize them into separate groups, such as the customers to whom we provide products and services, the shareholders and investors, our employees, our business partners (suppliers, clients and subcontractors), and the people in the regional communities where we develop our business. We also place importance on consideration for the global environment, since our business activities could have both positive and negative influence on it.
The Yamaha Group encompasses "Customer-Oriented and Quality-Conscious Management," "Transparent and Sound Management," "Valuing People," and "Harmony with Society" as promises to stakeholders. In order to pursue these values and remain committed to our corporate slogan, "Sharing Passion & Performance," we use various opportunities for communication that enables us to listen to the opinions and needs of all stakeholders and reflect these in our corporate activities.
We also solicit third-party opinions on the CSR Report from an expert each year, and work hard to incorporate his/her ideas into our CSR activities and the report. We will continue to examine more multifaceted review systems.

[ image ] Opportunities and Methods for Communicating with Key Stakeholder

In offering products and services, we aim to impress and deeply satisfy the customer.

Key Responsibility
Provision of safe and secure products and services of value/Promotion of universal design/Appropriate provision of product information/Appropriate customer response and support/Appropriate protection of customer privacy and personal information
Usual Method of Communication
Customer inquiries service for each product and service (telephone and email, etc.)/Regular business activities
Communication examples

We disclose management information to and engage in proactive and continuous communication with the shareholders and investors who financially support our business activities.

Key Responsibility
Timely disclosure of accurate management information/Appropriate profit allocation/Maintenance and improvement of corporate value
Usual Method of Communication
General Shareholders’ Meeting/Briefing sessions for investors/Website and e-mail magazine for investors
Communication examples

We respect the individuality and sensitivity of the people who work at Yamaha, we work to create an environment where each and every one of them can display creativity, and we aim to create a corporate culture that allows us to offer better products and services.

Key Responsibility
Fair evaluation and treatment/Respect for human rights and diversity/Application and training of human resources/Support for diverse working styles/Ensuring health and safety
Usual Method of Communication
Opinion surveys on business management/Labor-management meetings and consultations
Communication examples

We consider our business partners to be partners we walk hand in hand with toward the goal of achieving our corporate philosophy, and we work to deepen mutual understanding and build and maintain a good relationship of trust with them, based on a foundation of fair and transparent dealings.

Key Responsibility
Selection of business partners by fair and reasonable standards/Fair trade practices/Elimination of dubious business relationships/Prohibition of the abuse of dominant bargaining positions
Usual Method of Communication
Regular business and procurement activities/Production and sales trend report meetings/Policy briefing sessions/CSR surveys
Communication examples

Regarding our business activities in different countries and regions, we comply with the related laws, ordinances and international standards, giving ample consideration to environmental conservation and respect for human rights. Moreover, we proactively participate in various activities that contribute to the development of regional society and culture, and we contribute to building a better community as a corporate citizen that is one member of society.

Key Responsibility
Coexistence with the region and contribution to its development (promotion of culture, education of the next generation, welfare, job creation, technology and skill development, etc.)
Usual Method of Communication
Information exchange meetings with regional and local organizations/Factory tours/Employee participation in regional activities
Communication examples

We understand the significance of environmental conservation and the preservation of biodiversity for the sake of the earth’s environment, which is the basis of a sustainable society. We are engaged in various activities to contribute to the environment, including of course reducing the environmental burden of our business activities, products, and services.

Key Responsibility
Prevention of pollution/Conservation of water resources/Management and reduction of chemical substances/Conservation of biodiversity
Usual Method of Communication
Information exchange and dialogue with the local communities and NPO/NGOs