CSR Management

  1. Basic Policy
  2. CSR Management Applying ISO 26000
  3. Promotion of Strategic CSR Themes
  4. Initiatives for Sustainable Development Goals (SDGs)
  5. CSR Education
  6. Participation in Initiatives

The mission of the Yamaha Group is to continue pursuing its corporate philosophy of "With our unique expertise and sensibilities, gained from our devotion to sound and music, we are committed to creating excitement and cultural inspiration together with people around the world. To put this philosophy into practice, Yamaha is working to understand the impact of our business activities on the environment and society and pursue dialogue with stakeholders, while solving challenges toward the creation of a sustainable society.

The Yamaha Group continues to engage in a variety of CSR issues by offering products and services and engaging in business processes and corporate activities in regional societies.
In promoting CSR initiatives, it is important to respond as well as possible to the needs and expectations of society in addition to the issues on which the Yamaha Group itself focuses.
Based on this recognition, as of fiscal 2014, the Yamaha Group has been applying ISO 26000 Guidance on Social Responsibility to inspect the status of CSR behavior. We are also organizing activities in accordance with the core subjects of ISO 26000, and managing the promotion plan and progress of CSR activities.

In fiscal 2016, the Yamaha Group made sure that we understood the demands and need of our customers, the local communities in which we work, NPOs and NGOs, our employees, socially responsible investment (SRI) research organizations, and others, and listened to external experts. From this, we then devised the themes necessary for further promotion. On the basis of medium- and long-term management strategies, those themes were discussed at the executive level and we formulated “The Strategic CSR Themes” with a medium-to long-term focus.
Based on the strategic CSR themes, in fiscal 2017, we revised our Yamaha Corporation Group CSR Policy, and incorporated these themes in our mid-term business plan as an ESG challenge. We make effort to manage progress and promotion by monitoring the status of each theme activity and conducting reviews in the Management Council which is overseen by the president.

[ image ] CSR Initiative System
Strategic CSR Themes and their Progress
Theme Related core subject
/GRI-G4 indicators
Progress Future issues and activity targets
Development of products and services with a focus on social issues
(Universal design, environmentally friendly products, application of sound technologies, etc.)
The environment
  • Incorporation of social viewpoints in product plan guidelines
  • Contribute to important social issues, such as SDGs
Consumer issues
  • Over 300 products certified as environmentally friendly products
  • Effective provision of information to customers
Community involvement and development
EN7, EN27, PR3
  • Proposal of solutions to social issues (Omotenashi Guide, etc.)
  • Promote development of viable businesses
Development of regional community-based business and social contribution activities
(Resolution of regional issues through music, contribution to the development of regional communities, etc.)
Community involvement and development
EC1, EC7, SO1
  • Music Time program: Introduced to 248 schools in three countries
  • Introduction of musical instrument education in Vietnam: Certification of MEXT-approved project and launching recorder club activity in 10 Hanoi schools
  • Creation of music education infrastructure in Latin America: Includes musical instrument maintenance and the development of a training program for repair technicians
  • Promotion of Oto-Machi project (vitalize local community)
  • Develop Music Time for new countries and regions (1,000 schools in five countries by the end of fiscal 2019)
  • Vietnam: Introduce music instrumental instruction to Course of Study
  • Latin America: Establish a technician training program, develop human resources
  • Ongoing promotion of the Oto-Machi project
Lowering of greenhouse gas emissions
(Emission management that expands the scope of emissions throughout the entire supply chain, etc.)
The environment
EC2, EN3-7, EN15-19
  • Promotion of greenhouse gas emissions reduction at production sites (saving energy, etc.)
  • Expansion of scope for greenhouse gas emissions calculation (Scope 3)
  • Establish mid-to long-term strategies for reducing GHG emission such as shifting to renewable energy
  • Develop a GHG emission calculation system
Sustainable procurement of timber
(stringent verification of traceability and lawfulness, expanded use of certified timber, etc.)
The environment
EN12, EN14
  • Request timber suppliers to ensure legitimacy of logging and to make considerations for sustainability
  • Risk evaluation such as supplier self-assessment
  • Development of business model for sustainable use of African Blackwood timber
  • Organize due diligence procedures
  • Confirm 100% legality in tree logging based on in-house standards
  • Expand use of certified timber
  • African Blackwood: Research of forest management, timber processing, and distribution. Establishing a tree nursery production to forestation scheme carried out by local communities
Socially responsible procurement
(confirming adherence to the Yamaha Supplier CSR Code of Conduct and making requests for improvements when necessary, etc.)
Fair operating practices
EN32-33, LA14-15, HR5-6, HR9-11, SO9-10
  • Primary supplier research (self-assessment requested to 4,044 companies / 3,981 companies responded / 4 companies requested for correction in writing)
  • Stipulation of compliance with Yamaha Supplier CSR Code of Conduct in basic business agreement
  • Respond to additional requests from society (to be reflected to CSR Code of Conduct, etc.)
  • Train procurement personnel
  • Establish batch inspection (supplier self-assessment) items and evaluation methods
Systematic initiatives for the respect of human rights
(Evaluating the influence of our business activities on human rights, etc.)
Human rights
  • Gap analysis to compare actual action with social requirements, and establishment of an action plan
  • Promotion of understanding towards human rights-related issues such as the UN Guiding Principles and SDGs
  • Establish a human rights policy and due diligence system
  • Maintain consistent response to societal demand such as the UK Modern Slavery Act
Promotion of diversity and human resources development
(Promotion of the active role of female workers, cultivation of global human resources, etc.)
Labor practices
  • Systematic formation of global managerial human resource management and development
  • Increase the ratio of female managers by developing a work-life balance support system for a more favorable work environment. (Yamaha Corporation had improved from 4.8% to 5.0% as of April 1, 2017)
  • Establish and implement a global human resources development plan
  • Expand and promote utilization of the work-life balance support system.
  • Create female manager development program (increase ratio of female managers to 7% by the end of fiscal 2019)

The Yamaha Group intends to contribute to the attainment of the “Sustainable Development Goals” (SDGs) established as common global goals at the “UN Sustainable Development Summit” in September 2015.
To contribute to the achievement of SDGs through business activities such as creating products and services that help solve issues related to society and the environment, the accurate understanding of the meaning and content of SDGs is essential to develop an appropriate action plan in each business. In the Yamaha Group, we share information at the Management Council and through Intranet, so that all company personnel fully understand SDGs.
Moving forward, we will add and arrange goals as needed by comparing currently focused CSR themes and SDGs with each goal and target.

[ image ] Sustainable Development Goals : SDGs

The Yamaha Group aims to promote CSR throughout each aspect of its business operations and in all levels of the work force, from managers to new recruits. In order to make that possible, we engage in educational and awareness-raising activities by sharing CSR information via our website and Intranet, as well as through training and seminars for all employees.

Fiscal 2017 Results
Item Target Content Number of participants
Basic CSR training New recruits, etc. Introduction to CSR, explanation of Yamaha Group CSR Policy and measures, etc. 47
E-learning Domestic Group employees Confirmation of degree of understanding of the Yamaha CSR Report 828
CSR intranet Domestic Group employees Explanation of key CSR themes, introduction of best practices at Yamaha and other companies, etc.
[ image ] CSR education at new recruit training
CSR education at new recruit training

With a commitment to cooperating and forming ties with the global society as we work toward building a sustainable society, Yamaha signed the Global Compact in June 2011, and is working to adhere to the 10 Principles. Additionally, as a member of the Global Compact Network Japan, we are also actively participating in subcommittees.*

*FY2017 subcommittee participation: Supply Chain, Environmental Management, Reporting, Kansai, Human Rights Due Diligence, Human Rights Education, Corruption Prevention, Disaster Prevent/Mitigation, SRI/ESG.