Enhancing Products and Services

  1. Music Education Business
  2. Promoting Universal Design
  3. Proposing Solutions that Utilize Sound Technologies

Conveying the joy of playing music to people throughout the world, the Yamaha Group operates a music education business both in and outside Japan as a part of efforts to contribute to the enrichment of society. Since opening an experimental organ class (a predecessor of Yamaha Music Schools) in Tokyo in 1954, the Yamaha Group has provided music education to help enrich the growth of children and established and developed the Yamaha Music Education System, a unique education method. Yamaha provides courses that meet the needs of each generation. These include Yamaha Music Schools for children between age 1 and junior high school/senior high school age, Yamaha Music Lessons for Adults, etc., for both music enthusiasts and individuals interested in learning to play a musical instrument as a hobby.

Yamaha Music School Expanding to more than 40 Countries and Regions in the World

Yamaha Music School provides lessons that focus on nurturing a love of music based on the three features of comprehensive music education, timely education and group lessons. Our aim is to empower children with the ability to express themselves freely with music through our unique musical methods which include elements such as listening, singing, playing, reading and creating,

[ image ] The feature of Yamaha Music School
[ image ] “Yamaha Music School” logo
"Yamaha Music School" logo
[ image ]  Yamaha Music School
Yamaha Music School
Yamaha Music School enrollment in Japan
  FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Japan 380,000 350,000 320,000 300,000 280,000

*As of June, in each fiscal year

Overseas, currently around 196,000 students are given the opportunity to learn the joy of music at a Yamaha Music School in over 40 countries and regions, including Asia, Europe, North America and Latin America. Each course is developed in light of the culture and character of each region while being based on a philosophy and curriculum for music education developed in Japan.

Countries in which Yamaha Music School operate (As of June 2017)

[ image ] Countries in which Yamaha Music School operate (As of June 2017)
Music School enrollment overseas
  FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Asia, Oceania (including China) 144,000 148,000 144,000 146,000 144,000
Europe 31,000 27,000 26,000 31,000 33,000
North, South America 21,000 21,000 20,000 20,000 19,000
Total 196,000 196,000 190,000 197,000 196,000
  • *As of June, in each fiscal year

Spreading Yamaha’s Music Education Philosophy Around the World

Yamaha holds the Yamaha Junior Original Concert (JOC), an event which calls for children under 15 years of age studying at Yamaha Music Schools to turn their feelings into music and perform their own compositions. We now receive around 35,000 original compositions from children every year. The concerts are held not only in Japan but throughout Asia, Europe and other regions as well. In addition, the International JOC event has been held in Japan since 1972. Through the common language of music, Yamaha’s philosophy of music education is spreading throughout the world.

Responding to Various Needs, “Yamaha Music Lessons for Adults”

Yamaha provides Yamaha Music Lessons for Adults for a wide range of age groups, from junior high/senior high school students, to adults, at around 1,300 locations throughout Japan. We provide a variety of courses from musical instruments such as the saxophone or guitar to vocal (currently 37 courses, 110,000 students enrolled).
Each course is basically comprised of small group lessons. Concerts or events are planned within each school or course, and provides a platform for sharing the joy of music and performing with others. Convenience is another benefit for students as they can come after school or work, since the location of the music schools are close to the station and they do not need to bring anything. In addition, we are developing health programs for seniors, making use of the effect which music has on health, through programs such as "Music and Health" and "Sing for Health."

[ image ] Yamaha Music Lessons for Adults
Yamaha Music Lessons for Adults
[ image ] “Music and Health” Program
"Music and Health" Program
Yamaha Music Lessons for Adults enrollment
FY 1987
(started)
FY 1991 FY 1996 FY 2001 FY 2006 FY 2011 FY 2016 FY 2017
6,000 40,000 50,000 92,000 105,000 110,000 110,000 110,000

*As of June in each fiscal year

Development of New Program and Its Introduction into Market

In an attempt to meet the demand for customers who enjoy their abundant life through music, Yamaha developed the “Seishun Pops” a program designed for senior enthusiasts, and started deploying it in advance at the Tokai region (Aichi/Mie/Gifu Prefecture) in October 2016. This program mainly features popular Japanese pop music or folk songs from the 1960s to 1970s that senior people enjoyed in their youth. Without using a score, participants can enjoy songs by singing in harmony or step to the music along with their friends while watching originally made videos. Three months from its launch, 1,000 members gathered in over 70 locations. The program was deployed all over Japan as of June 2017.

[ image ] “Seishun Pops” Program
“Seishun Pops” Program

The Yamaha Group is keen to create an environment in which all people can enjoy the pleasures of music, and we promote universal design to realize a society that is both rich in communication and that allows people of diverse backgrounds and attributes to live comfortably and harmoniously.

[ image ] Promoting Universal Design

The Yamaha Group promotes initiatives that give product developers and designers a better understanding and greater awareness of universal design. As one of these initiatives, we hold exhibitions or in-house seminars on universal design to enhance employee understanding and awareness.
In August 2016, we exhibited our electronic piano with audio guide CVP-709 and our electrically power-assisted wheelchair that plays music “&Y”, developed with Yamaha Motor Co., Ltd., at the UD Plus in Hamamatsu 2016 held by Hamamatsu City as a part of universal design promotion.
This was an initiative to deploy new value and appealing universal design by incorporating Yamaha’s “sound/music” elements together with the “UD Plus” concept which combines positive feelings such as “excitement” and “joy” and the idea “something everyone can use, and is convenient for everyone”.
Yamaha will further continue to cooperate with the initiatives to widely transmit the ideas of universal design and the joy of music to society.

[ image ] UD Plus in Hamamatsu 2016
UD Plus in Hamamatsu 2016
[ image ] Electronic musical instruments and PA equipment that takes visibility into consideration (in-house exhibition)
Electronic musical instruments and PA equipment that takes visibility into consideration (in-house exhibition)
[ image ] In-house seminar
In-house seminar

OMOTENASHI GUIDE—A Sound Support System Implementing

Since 2015, Yamaha Corporation has performed verification tests of the OMOTENASHI GUIDE—a service supporting the creation of an extremely convenient multi-language voice and character guide frequently used at businesses, public facilities, and tourist facilities that have inbound tourism promotion and barrier-free initiatives.
It is important to effectively transmit Japanese announcements in multiple languages due to the growing number of foreign tourists coming to Japan. It is also necessary to convey verbal information in an easy-to-understand format that enables the realization of a society where senior citizens with hearing disabilities and the hearing-impaired can live comfortably. With the OMOTENASHI GUIDE, people can receive text translations of Japanese announcements in their native language after downloading and installing the application on their smartphone or tablet.
This enables easy communication of the appropriate information in Japanese announcements to foreigners who do not understand Japanese, the elderly, and those who have hearing disabilities.
In December 2016, the Yamaha Group’s OMOTENASHI GUIDE was awarded Gold Title for the “IAUD Award 2016*1” by the International Association for Universal Design (IAUD), and “Award of Minister of State for Special Missions” in “Barrier Free Universal Design Promotion Honor in 2016*2” by the Cabinet Office.
This is the first time that the Yamaha Group has been awarded these two prizes.
Yamaha will pursue the “universal design of sound” though spreading OMOTENASHI GUIDE.

  • *1 Honor awarded to an association or individual that executes or proposes remarkable activities for realizing the Universal Design (UD) society where many people can live in comfort and ease without feeling inconvenience in their life because of a difference in ethnic group, culture, custom, country, gender, age, or skill.
  • *2 Honor awarded to an individual or association that particularly promotes barrier-free universal design recommended/elected by Relevant Ministries and Agencies, Prefectural government and designated city. This is executed for spreading excellent initiatives.
[ image ] “OMOTENASHI GUIDE” image
“OMOTENASHI GUIDE” image
[ image ] IAUD Award 2016 Logo
IAUD Award 2016 Logo

Since achieving success in manufacturing the piano in 1990, Yamaha has been developing its technologies to keep up with the changing times, and has also been continuing to develop traditional acoustic musical instruments as well as musical instruments/technologies using the latest electronic technologies.
In addition, the Yamaha Group has been continuing to create better listening environments through research and development regarding sound fields and related control systems while pursuing superior sounds through the manufacturing of sound-generating products. We also have been proposing solutions utilizing technologies such as our sensor technologies, etc. cultivated through product development.

case example

Creating Better Sound Environments
Products Feature of sustainability Related pictures Product page(Japanese only)
Speech Privacy System™ Camouflages conversation with an “information masking sound” synthesized from human speech, [ image ] Speech Privacy System™ Link
Acoustic Conditioning Panel Alters reverberations in the room, and provides a clear and comfortable acoustic environment.
[ image ] Conference room built using acoustic conditioning panels
Conference room built using acoustic conditioning panels
Link
Avitecs™ Soundproof Room Easily realizes a reverberant and soundproof space. [ image ] Avitecs™ Soundproof Room Link
Sensor Technology Application Proposals
Products Feature of sustainability Related pictures Product page(Japanese only)
Thin-film Strain Sensor Monitors human motion in real time by mounting the sensor on body supports or training wear.
[ image ] example use
example use
-
Hydrogen Leak Detector Features high-speed response and high sensitivity over a wide, dynamic range and supports various forms and leakage volume. [ image ] Hydrogen Leak Detector Link
Proposing Applications of Sound Technology
Products Feature of sustainability Related pictures Product page(Japanese only)
SoundSignage™ TLF speaker Electrostatic, thin, light, and flexible. Link
SilentBrass™ Makes practicing and performing possible anywhere at any time. [ image ] SilentBrass™ Link
TransAcoustic™ Piano Enables volume adjustments to be made just like an electric piano. [ image ] TransAcoustic™ Piano Link