Enhancing Products and Services

Conveying the joy of playing music to people throughout the world, the Yamaha Group operates a music education business both in and outside Japan as a part of efforts to contribute to the enrichment of society. Since opening an experimental organ class (a predecessor of Yamaha Music Schools) in Tokyo in 1954, the Yamaha Group has provided music education to help enrich the growth of children and established and developed the Yamaha Music Education System, a unique education method. Yamaha provides courses that meet the needs of each generation. These include Yamaha Music Schools for children between age 1 and junior high school/senior high school age, Yamaha Music Lessons for Adults, etc., for both music enthusiasts and individuals interested in learning to play a musical instrument as a hobby.

Yamaha Music School Expanding to more than 40 Countries and Regions in the World

Yamaha Music School provides lessons that focus on nurturing a love of music based on the three features of comprehensive music education, timely education and group lessons. Our aim is to empower children with the ability to express themselves freely with music through our unique musical methods which include elements such as listening, singing, playing, reading and creating.

[ image ] The feature of Yamaha Music School
[ image ]
"Yamaha Music School" logo
[ image ] Yamaha Music School
Yamaha Music School
Yamaha Music School enrollment in Japan
  FY 2014 FY 2015 FY 2016 FY 2017 FY 2018
Japan 350,000 320,000 300,000 280,000 271,000

*As of June, in each fiscal year

Overseas, currently around 199,000 students are given the opportunity to learn the joy of music at a Yamaha Music School in over 40 countries and regions, including Asia, Europe, North America and Latin America. Each course is developed in light of the culture and character of each region while being based on a philosophy and curriculum for music education developed in Japan.

Countries in which Yamaha Music School operate (As of June 2018)

[ image ] Countries in which Yamaha Music School operate (As of June 2018)
Music School enrollment overseas
  FY 2014 FY 2015 FY 2016 FY 2017 FY 2018
Asia, Oceania (including China) 148,000 144,000 146,000 144,000 146,000
Europe 27,000 26,000 31,000 33,000 34,000
North, South America 21,000 20,000 20,000 19,000 19,000
Total 196,000 190,000 197,000 196,000 199,000
  • *As of June, in each fiscal year

Spreading Yamaha’s Music Education Philosophy Around the World

Yamaha holds the Yamaha Junior Original Concert (JOC), an event which calls for children under 15 years of age studying at Yamaha Music Schools to turn their feelings into music and perform their own compositions. We now receive around 35,000 original compositions from children every year. The concerts are held not only in Japan but throughout Asia, Europe and other regions as well. In addition, the International JOC event has been held in Japan since 1972. Through the common language of music, Yamaha’s philosophy of music education is spreading throughout the world.

Responding to Various Needs, “Yamaha Music Lessons for Adults”

Yamaha provides Yamaha Music Lessons for Adults for a wide range of age groups, from junior high/senior high school students, to adults, at around 1,300 locations throughout Japan. We provide a variety of courses to meet our customers’ diverse needs, from musical instruments such as the saxophone or guitar to vocal (currently 37 courses, 107,000 students enrolled).
Each course is basically comprised of small group lessons and is designed to allow students to improve their skills with the instrument while enjoying their time with their friends through materials, and features a curriculum which overcomes any discrepancies in musical experience. Events are planned within each school or course, and provide a platform for exchange and the further spreading of the joy of music. Convenience is another benefit for students as they can come after school or work, since the location of the music schools are close to the station and they do not need to bring anything.
In addition, we are developing health programs for seniors, making use of the effect which music has on health, through programs such as "Music and Health" and "Sing for Health."

[ image ] Yamaha Music Lessons for Adults
Yamaha Music Lessons for Adults
[ image ]
"Music and Health" Program
Yamaha Music Lessons for Adults enrollment
FY 1987
(started)
FY 1991 FY 1996 FY 2001 FY 2006 FY 2011 FY 2016 FY 2018
6,000 40,000 50,000 92,000 105,000 110,000 110,000 107,000

*As of June in each fiscal year

Development of New Program and Its Introduction into Market

Based on the catch-copy “More than Karaoke, Less than a Lesson,” Yamaha developed the “Seishun Pops” course for seniors which allows even unexperienced seniors to participate in a casual setting. This course was launched nationwide in 2017 and is enjoyed by 6,000 persons in 490 sites (as of June 30th, 2018). This course mainly features popular Japanese pop music or folk songs from the 1960s to 1980s that senior people enjoyed in their youth. Without using a score, participants can enjoy songs by singing in harmony or step to the music along with their friends while watching originally made videos.

[ image ] “Seishun Pops” Program
“Seishun Pops” Program

The Yamaha Group is keen to create an environment in which all people can enjoy the pleasures of music, and we promote universal design to realize a society that is both rich in communication and that allows people of diverse backgrounds and attributes to live comfortably and harmoniously.

[ image ] Promoting Universal Design

The Yamaha Group promotes initiatives that give product developers and designers a better understanding and greater awareness of universal design. As one of these initiatives, we hold exhibitions or in-house seminars on universal design to enhance employee understanding and awareness.
In fiscal 2018, we participated in the planning of “Company UD Visiting Lectures,” part of the program by Hamamatsu City to continue from last year in promoting town-building through universal design (UD). We held UD visiting classes for local elementary students.
These classes explore how consideration for various people are reflected in products/services and thoughts toward UD in companies. These classes aim to guide children to look at society and create an image of their future occupation.
Yamaha will further continue to cooperate with the initiatives to widely transmit the ideas of universal design and the joy of music to society.

[ image ] UD Plus in Hamamatsu 2016
UD Plus in Hamamatsu 2016
[ image ] Electronic musical instruments and PA equipment that takes visibility into consideration (in-house exhibition)
Electronic musical instruments and PA equipment that takes visibility into consideration (in-house exhibition)
[ image ] In-house seminar
In-house seminar

OMOTENASHI GUIDE—A Sound Support System Implementing

Since 2015, Yamaha Corporation has performed verification tests of the OMOTENASHI GUIDE—a service supporting the creation of an extremely convenient multi-language voice and character guide frequently used at businesses, public facilities, and tourist facilities that have inbound tourism promotion and barrier-free initiatives.
It is important to effectively transmit Japanese announcements in multiple languages due to the growing number of foreign tourists coming to Japan. It is also necessary to convey verbal information in an easy-to-understand format that enables the realization of a society where senior citizens with hearing disabilities and the hearing-impaired can live comfortably. With the OMOTENASHI GUIDE, people can receive text translations of Japanese announcements in their native language after downloading and installing the application on their smartphone or tablet.
This enables easy communication of the appropriate information in Japanese announcements to foreigners who do not understand Japanese, the elderly, and those who have hearing disabilities.
In 2017, the Group established the “Sound UD Promotion Consortium” for the objective of further promoting a “society using sound for universal design,”” where there are no concerns about language or hearing ability. Over 200 companies and organizations are already participating in this consortium. This organization was established for many Japanese companies and organizations to promote initiatives for the utilization of sound in universal design together. In order for major Japanese facilities to handle the use of sound in universal design by 2020, Yamaha released a portion of the technology of the OMOTENASHI GUIDE to the consortium members to become the new open standard. Through these efforts, Yamaha will also promote innovation generation and a new business model for Japan.

[ image ] 『おもてなしガイド』のイメージ
“OMOTENASHI GUIDE” image
[ image ] “Concept diagram for universal design of sound societal structure” image
“Concept diagram for universal design of sound societal structure” image

Casual Wind Instrument “Venova”

The Yamaha Corporation released the “YVS-100” model of the casual wind instrument Venova, a newly developed product based on the desire for “more people to enjoy wind instruments more easily and freely.” This product is easy to pick up and start playing because of the simple fingering similar to a recorder and the easy-to-care for design. Users can enjoy an expressive sound similar to that of a saxophone.
In order to create a product that was both easy to play and which produced a sound similar to a real saxophone, Yamaha used a unique meandering pipe shape, which had not been used in the past, as well as a “branched pipe design*.” This created a product which both produces the rich, broad sound of a saxophone and the simple fingering of a recorder. The meandering pipe design shortens the distance between the tone holes and makes it possible to play any note using very few keys. This unique design also made the product easy to care for, light, compact, and durable.
Furthermore, the ABS resin body makes the instrument light, durable and washable in water. It is easy to use and maintain, making it possible to take it anywhere with ease and enjoy playing the instrument in various places, such as outdoors or during a casual jam session.

  • * “Branched pipe design” is a design which branches out the cylindrical pipes in the body, giving the product the characteristics of a cylindrical wind instrument, which does not require large tone holes, while producing the sound of a conical instrument.
[ image ] Venova “YVS-100”
Venova “YVS-100”

Music Education Solution Utilizing ICT - “Smart Education System”
Remote Classes Using Online Meeting System

Since achieving success in manufacturing the piano in 1900, Yamaha has been developing its technologies to keep up with the changing times, and has also been continuing to develop traditional acoustic musical instruments as well as musical instruments/technologies using the latest electronic technologies.
In addition, the Yamaha Group has been continuing to create better listening environments through research and development regarding sound fields and related control systems while pursuing superior sounds through the manufacturing of sound-generating products. We also have been proposing solutions utilizing technologies such as our sensor technologies, etc. cultivated through product development.

case example

Creating Better Sound Environments
Products Feature of sustainability Related pictures
Speech Privacy System™ Camouflages conversation with an “information masking sound” synthesized from human speech. [ image ] Speech Privacy System™
Acoustic Conditioning Panel Alters reverberations in the room, and provides a clear and comfortable acoustic environment.
[ image ] Conference room built using acoustic conditioning panels
Conference room built using acoustic conditioning panels
Avitecs™ Soundproof Room Easily realizes a reverberant and soundproof space. [ image ] Avitecs™ Soundproof Room
Sensor Technology Application Proposals
Products Feature of sustainability Related pictures
Thin-film Strain Sensor Monitors human motion in real time by mounting the sensor on body supports or training wear.
[ image ] example use
example use
Hydrogen Leak Detector Features high-speed response and high sensitivity over a wide, dynamic range and supports various forms and leakage volume. [ image ] Hydrogen Leak Detector
Proposing Applications of Sound Technology
Products Feature of sustainability Related pictures
SoundSignage™ TLF speaker Electrostatic, thin, light, and flexible.
SilentBrass™ Makes practicing and performing possible anywhere at any time. [ image ] SilentBrass™
TransAcoustic™ Piano Enables volume adjustments to be made just like an electric piano. [ image ] TransAcoustic™ Piano
In-vehicle communication module for automotive emergency notification system Enables automatic notification during emergencies and hands-free calling.