Products and Services Enhancement

The Yamaha Group desires to contribute to the realization of an enriched society in which people around the world are able to enjoy and share in the joy of music. This desire inspires us to develop a music education business both in and outside Japan. The predecessor to this business was a music class that started in the Ginza area of Tokyo in 1954. Since then, the Group has continued providing music education to help enrich the growth of children while establishing and developing the Yamaha Music Education System, a unique education method. Based on its philosophy of "To foster the musical sensitivity that everyone is born with, to develop the ability to enjoy creating and playing the music of their own and ultimately share the joy of music with anyone," the Yamaha Group provides courses that meet the needs of all generations. These include Yamaha Music Schools for children between age 1 and junior high school and high school age and Yamaha Music Lessons for Adults for both music enthusiasts and individuals interested in learning to play a musical instrument as a hobby.

Yamaha Music School Available in More than 40 Countries and Regions Worldwide

Yamaha Music Schools provide lessons that focus on nurturing a love of music based on the three features of comprehensive music education, timely education, and group lessons. Our aim is to empower children with the ability to express themselves freely with music through our unique education methods, which include elements such as listening, singing, playing, reading, and creating.

[ picture ] The feature of Yamaha Music School
[ logo ] Yamaha Music School logo
Yamaha Music School logo
[ photo ]  Yamaha Music School
Yamaha Music School
Yamaha Music School Enrollment in Japan
  FY 2017 FY 2018 FY 2019 FY 2020 FY 2021
Japan 280,000 271,000 262,000 252,000 208,000

* As of June of each fiscal year

Overseas, approximately 221,000 students currently have the opportunity to learn the joy of music through Yamaha Music Schools in over 40 countries and regions, including Asia, Europe, North America, and Central and South America. Each course is developed with consideration given to the culture and character of the respective region while being based on a philosophy and curriculum for music education developed in Japan.

Countries with Yamaha Music Schools (As of March 2021)

[ picture ] Countries in which Yamaha Music School operate (As of March 2020)
Yamaha Music School Enrollment Overseas
  FY 2017 FY 2018 FY 2019 FY 2020 FY 2021
Asia, Oceania (including China) 153,000 155,000 156,000 152,000 118,000
Europe 54,000 50,000 52,000 49,000 27,000
North, South America 24,000 23,000 21,000 20,000 11,000
Total 231,000 228,000 229,000 221,000 156,000
  • * As of March 31 of each fiscal year

Global Spread of Yamaha’s Music Education Philosophy

The Yamaha Group holds Yamaha Junior Original Concert events that call upon children under 15 years of age studying at Yamaha Music Schools to turn their feelings into music and perform their own compositions. Activities pertaining to Yamaha Junior Original Concert events are carried out in Japan and around the world. Through the common language of music, Yamaha's philosophy of music education is spreading across the globe.

Yamaha Music Lessons for Adults Catering to Diverse Needs

Yamaha Music Lessons for Adults are provided for a wide range of age groups in locations across Japan. With lessons for everyone from beginners looking to have fun while learning how to play an instrument to intermediate and advanced students dedicated to improving their skills, these lessons allow anyone to enjoy the process of learning and refining music techniques without undue stress. These lessons are provided for learners of all ages at roughly 1,200 site locations across Japan. We offer a variety of courses to match various customer needs, ranging from band courses, vocal and choir courses, wind and string instruments for those planning to play in groups, and keyboard courses for those looking to play alone. As of March 31, 2021, we have a total of 39 courses with approximately 105,000 students. Solo lessons are available as well as small group lessons that allow students to improve their skills with an instrument while enjoying music with their friends through a curriculum that helps overcome any discrepancies in musical experience and original educational materials. Furthermore, classroom- and course-specific recitals and Yamaha-sponsored events are held to give students a chance to show off what they have learned and to spread the joy of music. In addition, we offer "Music and Health" and "Sing for Health" wellness programs that capitalize on the health benefits of music.

[ photo ] Yamaha Music Lesson for Adults
Yamaha Music Lesson for Adults
[ photo ] “Music and Health” program
“Music and Health” program
Yamaha Music Lessons for Adults enrollment
FY 1987
(started)
FY 1991 FY 1996 FY 2001 FY 2006 FY 2011 FY 2016 FY 2021
6,000 40,000 50,000 92,000 105,000 110,000 110,000 72,000

* As of June of each fiscal year (includes "Seishun Pops" course)

Casual “Seishun Pops” Course for Singing Fun

The "Seishun Pops" course is designed to allow even people with no musical background to have fun singing. This course mainly focuses on popular Japanese pop music or folk songs from the 1960s to 1980s that senior citizens enjoyed in their youth. Without using a score, participants can enjoy songs by singing in harmony or step to the music along with their peers while watching originally made videos. Launched nationwide in 2017, this course had been utilized by approximately 12,000 students at 600 locations as of June 2019.

[ photo ] “Seishun Pops” course
“Seishun Pops” course

Remote Music School Lessons

In fiscal 2021, the COVID-19 pandemic forced us to temporarily halt lessons at music schools across the globe. However, committed to supporting the uninterrupted learning of students, even during the prolonged closure of music schools, we have begun conducting remote lessons via the internet. By arranging lessons based on the needs of specific customers and regions, we sought out the most effective form for our remote lessons.

The Yamaha Group aims to create an environment in which all people can enjoy the pleasures of music, and we promote universal design to help realize a society that is both rich in communication and that allows people of diverse backgrounds to live comfortably and harmoniously.
The Group implements initiatives that give product developers and designers a better understanding and greater awareness of universal design while also working to enhance employee understanding and awareness.
In fiscal 2017, we began participating in the "Company UD Visiting Lectures" universal design program that is part of the efforts of Hamamatsu City, Shizuoka Prefecture, to promote local development through universal design. Through this program, we dispatch employees to perform universal design classes for local elementary students in Hamamatsu City. These classes explore how consideration for various people is reflected in products and services along with companies' policies regarding universal design and aim to encourage children to look at society and envision their future occupation. In fiscal 2021, at two elementary schools in Hamamatsu City, we held a class on the subject of universal design in sound in which we explained the importance of universal design in city development, using our Remote Cheerer powered by SoundUD™ remote cheering system as an example of our efforts to develop a next-generation universal design sound transmission system as an example.
Looking ahead, the Yamaha Group will continue to engage in such initiatives to spread understanding of universal design and the joy of music.

[ photo ] “Company UD Visiting Lectures” at elementary school in Hamamatsu City, Shizuoka Prefecture
"Company UD Visiting Lectures" at an elementary school in Hamamatsu City, Shizuoka Prefecture

SoundUD™ Sound Universal Design Support System

Yamaha Corporation is developing and advocating its SoundUD™ collection of cloud technologies and platforms for supporting universal design in sound.
Since 2015, we have been supporting the development of extremely convenient multilanguage voice and character guides employing SoundUD™ technologies. These solutions are designed to cater to the needs of businesses, public facilities, and tourist facilities that are considering measures for addressing inbound tourism and making their facilities barrier-free. Applications for these solutions include broadcasting announcements in multiple languages and allowing users to view translations of Japanese announcements in their native language in real time through a dedicated smartphone application. This system thus enables easy and appropriate communication of the information in Japanese announcements to people who do not understand Japanese, senior citizens, and individuals with impaired hearing.
In addition, Yamaha Corporation was involved in the establishment of a Ministry of Internal Affairs and Communications-sponsored consortium comprised of the National Institute of Information and Communications Technology and eight other organizations aimed at developing advanced multilanguage translation systems. This consortium will develop simultaneous interpretation technologies that will allow for understandings to be reached in real time by all attendees at international events and other venues. The consortium will also work together with nationwide broadcast stations to advance a subtitle support project aimed at providing opportunities for equal access to information by ensuring that everyone, including senior citizens and individuals with impaired hearing, is able to understand television and radio broadcasts.
Furthermore, Yamaha Corporation developed Remote Cheerer powered by SoundUD™, a remote cheering system, together with members of the sports industry, which was heavily impacted by the COVID-19 pandemic in 2020. This system allows for vocal support and claps to be transmitted through speakers at sports stadiums from remote locations with the touch of a smartphone or other device, thereby providing a virtual space in which fans can interact and provide commentary. Remote Cheerer powered by SoundUD™ has been used at more than 450 events, including soccer, baseball, basketball, rugby, American football, professional wrestling, and track and field events, over the year since its launch, relaying the support of over 100 million expressions of support from spectators. These spectators ranged from fans who watching unattended events remotely, people hospitalized due to illness or injury, people raising small children or otherwise too busy to attend, people living overseas, and others who wanted to cheer on their favorite athletes from home or from another remote location.
In 2017, the Group established the SoundUD™ Consortium, an organization in which Yamaha Corporation is acting as the secretariat, with the objective of helping create a sustainable society in which there are no concerns about language or hearing ability. Yamaha Corporation is promoting the creation of innovation and new business models originating from Japan while helping facilitate the popularization of SoundUD™ technologies together with the 342 (as of March 31, 2021) member companies and organizations.
Projects related to the SoundUD™ Consortium have received the following awards in recognition of their concept and the results of their activities.

  • Innovative Technologies 2015 Award (held by the Ministry of Economy, Trade and Industry)
  • Minister of State for Special Missions Award in 2016 Barrier-Free Universal Design Promotion Merit Award (held by the Cabinet Office)
  • Gold Award of IAUD International Design Awards 2016 (in the category of Service Design, held by International Association of Universal Design)
  • GOOD DESIGN BEST 100 in 2016 Good Design Award (held by Japan Institute of Design Promotion)
  • Semi Grand Prix in Total Solutions category of CEATEC AWARD 2019
  • Grand Award of IAUD International Design Awards 2019 (in the category of Communication Design, held by International Association of Universal Design)
  • 2019 Good Design Award (held by Japan Institute of Design Promotion)
  • Digital Utilization Special Award in 5th Japan Tourism Award (held by Japan Travel and Tourism Association, Japan Association of Travel Agents, and Japan National Tourism Organization (JNTO))
  • 2020 Good Design Award (held by Japan Institute of Design Promotion)
  • Bronze Award of IAUD International Design Awards 2020 (in the category of Service Design, held by International Association of Universal Design)
SoundUD™ promotional image
Concept diagram for universal design of sound societal structure

Music Education Solution Utilizing ICT — Smart Education System
Remote Classes Using Online Meeting System

Creation of New Workplaces and Proposal of Teleworking Solutions

There is currently a social push for workstyle reforms, stimulating a rise in efforts to reduce work hours, achieve appropriate work–life balances, and accommodate diverse workstyles. Against this backdrop, mobile working and teleworking are garnering attention as they allow for easy communication with people in different locations while reducing unnecessary business trip expenses and transportation times. This trend is driving an increase in use of open spaces for office purposes.
In fiscal 2021, teleworking spread rapidly and office workstyles were otherwise transformed in response to the COVID-19 pandemic. As a result, remote meetings, including teleconferences and web conferences, have become an indispensable form of communication in the current social climate. The needs regarding in-office meeting rooms are also diversifying as companies seek to flexibly change layouts to maintain appropriate distance among participants, to more efficiently utilize meeting rooms based on the number of participants and the purpose of the meetings, and to make the sound environments of meeting rooms, which have traditionally been unsuited to remote meetings due to echoes, more ideal for such meetings.
Turning its attention toward such office sound environment issues, the Yamaha Group has been leveraging its accumulated technical and product expertise to help realize office sound environments that allow for conversations and remote meetings to be carried out without fear of being overheard or concern for noise from the surrounding area.
We are also helping combat the pandemic by setting up a teleworking consultation helpdesk, distributing videos on ideal communication methods during the pandemic and their utilization methods, and providing other content for supporting teleworkers.
Example Product: ADECIA Remote Meeting Sound Solution
The ADECIA remote meeting sound solution is a system centered around Yamaha's RM-CG ceiling array microphone and dedicated RM-CR processor. These components were developed based on market demand using the sound-originating voice processing technologies and network market experience Yamaha Corporation has fostered over the course of many years. By combining this system with Yamaha's VXL1-16P Dante and Power over Ethernet (PoE)-compatible line array speaker and its SWR series of PoE-compatible network switches, both of which have been well received by the commercial acoustics market, ADECIA becomes a one-stop solution for remote communication that fully capitalizes on the synergies between our sound and network technologies to accommodate a diverse range of remote meetings.

ADECIA Remote Meeting Sound Solution

Since successfully manufacturing its first piano in 1900, the Yamaha Group has been advancing its technologies to keep up with the changing times while also continuing to develop traditional acoustic musical instruments as well as musical instruments and technologies using the latest electronic technologies. In addition, the Group continues to create better listening environments through research and development regarding sound fields and related control systems while pursuing superior sounds through the manufacture of sound-generating products. We have also been proposing solutions utilizing technologies such as the sensor technologies cultivated through product development and delivering the content that The Yamaha Group proposes under the current "new normal."
In January 2021, the Advanced Art Design Laboratory was established jointly between the University of Tokyo's Research Center for Advanced Science and Technology, Yamaha Corporation, and eight other companies. This laboratory has assembled cross-field research groups consisting of staff from world-leading companies, cutting-edge University of Tokyo researchers, and leading art design professionals. These groups are tasked with swiftly implementing ideas born out of their diverse perspectives and fostering balanced human resources that can address the more complex social issues that will emerge in the future as the development of inclusive societies and social design become increasingly more important, due in part to the push to achieve the targets of the United Nations Sustainable Development Goals (SDGs) put forth for 2030.

Example Products

Products for Creating Better Sound Environments
Products Feature of sustainability Related pictures
VSP-2 Speech Privacy System™ (in Japanese only) Camouflages conversation with an "information masking sound" synthesized from human speech [ photo ] Speech Privacy System™
Acoustic Conditioning Panel (in Japanese only) Alters reverberations in the room and provides a clear and comfortable acoustic environment
[ photo ] Conference room built using acoustic conditioning panels
Conference room built using acoustic conditioning panels
Avitecs™ soundproof room (in Japanese only) Easily realizes a reverberant and soundproof space [ photo ] Avitecs™ Soundproof Room
YVC-200 unified communications speakerphone (in Japanese only) Allows for hassle-free remote communication regardless of time or place [ photo ] YVC-200 Unified Communications Speakerphone
TW-E3A and TW-E3B truly wireless Bluetooth earphones (in Japanese only) Features proprietary Listening Care technology for reducing burden placed on listeners' ears by optimizing sound balance based on volume
EP-E70A noise cancelling Bluetooth earphones (in Japanese only) Features Listening Care, Advanced Active Noise Cancelling for removing interference while faithfully replaying music, and Listening Optimizer for automatically optimizing playback in real time based on listeners' ear shape and usage conditions
Sensor Technology Application Proposals
Products Feature of sustainability Related pictures
Thin-film strain sensors Monitors human motion in real time by mounting sensors on body supports or training wear
[ photo ] example use
example use
Hydrogen leak detector Features high-speed response and high sensitivity over a wide, dynamic range and supports various forms and leakage volume [ photo ] Hydrogen Leak Detector
Sound Technology Application Proposals
Products Feature of sustainability Related pictures
SilentBrass™ (in Japanese only) Makes practicing and performing possible anywhere at any time [ photo ] SilentBrass™
TransAcoustic™ Piano (in Japanese only) Enables volume adjustments to be made just like an electric piano [ photo ] TransAcoustic™ Piano
In-vehicle communication module for automotive emergency Enables automatic notification during emergencies and hands-free calling -